Date of release: Tuesday, April 21, 2009

A1673---Ogilvy-scholarshipA University of Greenwich student is the envy of his friends after landing a graduate job at an internationally renowned advertising agency. Joe Morgan, studying for a BA in Advertising & Marketing Communications, has beaten some of the most creative students in the country to win a place at Ogilvy Group UK on their ‘Ogilvy Fellowship 2009’.

With Ogilvy gaining great acclaim for its successes and marketing prowess, the company was inundated with over a thousand applicants looking to secure one of only five places. The students faced a series of presentations and challenges which tested their marketing minds. Joe was aided in his quest for success by the skills he had learnt whilst studying for his degree. His course has taught him about the need to be not just different but to use creative thinking to meet organisational objectives.

Joe, who comes from Brentwood in Essex, explains how his studies at Greenwich helped:

“The course has provided the platform not just for education, but for exploration. The programme is challenging and vocational, requiring students to develop and extend their understanding academically and practically to the point where they move outside of their comfort zone. The tutors helped hone my drive and dedication and channel my ‘boundless energies’ into becoming a more focused individual.

“This course provides an abundance of personal and educational experiences that not only prepares students for the wider world, but hands over an oar and a packed lunch for the journey!”

 Joe starts his training at Ogilvy in November. During his time there he will cut his teeth in the many areas of the Ogilvy Group including their marketing and communication companies.  After the lengthy and exhausting application process Joe says he is “looking forward to settling in, meeting new friends and working alongside industry professionals with a similar passion for communications”.

Matt Housden, Principal Lecturer of the marketing group at the university welcomed the good news:

“Joe is an exceptional student and a positive influence on the cohort. Ogilvy has found a very talented man to join their ranks. The focus in our marketing communications programmes on measured and accountable marketing driving innovative creativity is something upon which Ogilvy has always prided itself.”

When Joe leaves the university he will join an ever growing network of Greenwich students who have succeeded in the competitive London agency world.

To find out more about studying marketing at the University of Greenwich call 0800 005 006 or visit www.gre.ac.uk

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For interview opportunities and further information, please contact:

Ben Ashmore, Press Officer

tel: 020 8331 9420

Caption: Joe Morgan and Matt Housden

Notes:

About the Marketing department:

Marketing has a long and strong tradition at Greenwich. The university has run specialist professional marketing programmes for over twenty years and was the first UK university to offer a specialist degree in marketing communications.

Students are taught by experienced professionals who combine industry know-how with academic rigour. The staff are active in research and continue to maintain contact with high profile clients across all areas of marketing. We work closely with our professional bodies to make sure that our courses and students are fit for the real world of marketing.

About Advertising and Marketing Communications, BA Hons:

The programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue chip companies.

Top executives from the world of advertising and marketing are brought in during the programme to advise students on graduate opportunities.

The programme gives students the ability to analyse target audiences and implement effective integrated marketing communications campaigns.