Date of release: Tuesday, April 16, 2013

James KennellTourism and culture in the south-east will be boosted by four new projects launched by the University of Greenwich in partnership with Arts Council England.

Leading figures working in tourism, culture and economic development came up with ideas for the projects following a conference, called Crossovers, held at the university last September. During the event delegates were set a challenge of thinking up creative projects for the ‘visitor economy’ and exploring new ways of assisting regeneration within the region.

Four of these schemes are now coming to fruition, jointly led by the university’s Economic Development Resource Centre and Arts Council England. They include a Margate social media project, which aims to create a new website and mobile application for visitors to the town, providing people with information ranging from well-known places such as Turner Contemporary to lesser-known sights and hidden gems.

Another scheme has set up a collaboration between two local authorities in the Portsmouth and Gravesham areas to develop a ‘literary heritage trail’ that visitors can access via an iPhone or android application.

East Sussex, plus Oxford and the Thames Valley, are the focus of two other projects which will bring together key organisations to work together and find new ways of improving tourists’ experiences.

James Kennell, Director of the Economic Development Resource Centre at Greenwich, who has jointly led the project, says: “Crossovers has built on expertise in our Business School in the areas of cultural tourism and economic development. We’re really excited to see how this partnership with Arts Council England has led to the funding of four new projects that will make a real contribution to the cultural and tourism sectors in the south east, at a time when economic development is so high on everyone’s agenda.”

Mr Kennell is also a Senior Lecturer in tourism and regeneration at the university, and Programme Leader for the Tourism Management degree.

Cate Canniffe, Interim South East Regional Director, Arts Council England, says: “We’re pleased that the Crossovers conference inspired new and innovative project ideas for joining up culture and tourism offers. The conference generated some useful discussion, online and at the University of Greenwich, and now the project is taking the next logical step of investing in the ideas.

“It is really positive to see these creative projects are harnessing the great potential of digital and mobile phone technology, and to see partnerships working to improve visitors’ experiences of places like Margate and Portsmouth.”

To find out more about studying business at the University of Greenwich: www.gre.ac.uk/business, email courseinfo@greenwich.ac.ukor call 020 8331 9000.

Story by Public Relations