Date of release: Monday, November 25, 2013

Graham WasonCould people in Britain be as happy as those in Denmark? Cutting tourism VAT would help, according to the presenter of the university’s next Big Picture seminar.

Graham Wason, Chairman of the Cut Tourism VAT campaign, will examine the World Happiness Report as part of his talk. He lives in Denmark, which has the lowest rate of tourism VAT in the EU and consistently tops the league of the world’s happiest countries.

This free event, Reducing Tourism VAT and the Route to Happiness, takes place on Wednesday 11 December, from 5pm until 7pm.

Graham has worked extensively in the tourism industry and his roles have included those of Strategy Adviser to the World Travel & Tourism Council, Consultant to the United Nations World Tourism Organization, and Special Adviser to a House of Lords Select Committee. Since 1993, he has prepared various in-depth reports on the impact of reduced tourism VAT on UK jobs and the economy.

Run by the university’s Business School, the Big Picture seminar series sees high-profile speakers sharing their expertise on a range of topics from entrepreneurship, leadership and management to economics and the media. All are welcome, including staff, students and the general public. Big Picture events are hugely popular, and registration in advance is essential.

To register, or to find out about other seminars coming up in the autumn, see:

For those who cannot attend, all the seminars will be podcast, with details at the above site.

To find out more about studying with the Faculty of Business, see:, email or call 020 8331 9000.

Story by Public Relations

Picture: Graham Wason.