Date of release: Thursday, February 6, 2014

The man who transformed Radio 1 is the subject of the next Big Picture seminar at the University of Greenwich.

Andy Parfitt took over the station in 1998 with audience share plummeting. By the time he left in 2011, Radio 1 enjoyed record figures of almost 12 million listeners a week, and he had renewed its position at the heart of youth culture in the UK.

Now Executive Director of Talent for Saatchi & Saatchi and Chair of UK Youth Music, Andy presents his talk Leadership and management - what they are and what's the difference... on Wednesday 12 February, 5pm–7pm at the Greenwich Campus.

His talk will draw on a wide-ranging set of experiences: from John Peel's recording studio and being backstage at the Glastonbury Festival to the Wharton Business School and The Stanford Research Institute, right up to his current position with the UK’s most famous advertising and creative agency, Saatchi & Saatchi.

Andy is among the UK's most experienced leaders in the creative sector. He holds the record as the longest serving controller of the Radio 1, a position he also enjoyed at Radio 1Xtra and the Asian Network. Other BBC positions include Controller of Popular Music and caretaker Controller of Radio 5 Live. Andy left the BBC with audiences for all his stations at record levels and with the web performance of Radio 1 the most effective in the sector.

In his current role, Andy is responsible for the development of the senior management and senior creative talent across Europe, Middle East and Africa.

To register for a place at this event: http://www2.gre.ac.uk/about/schools/business/services/events/events/current/big-picture-seminar/registration

Story by Public Relations