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Connecting with the Customer: How to Communicate M&S’s Goal of becoming the World’s most Sustainable Retailer in 2015 Business School

Wednesday 7 March 2012
5pm - 7pm

The Big Picture Seminars presents Dominic Fry, Director of Communications and Investor Relations of Marks & Spencer. Dominic will provide an invaluable opportunity to gain an insight into the continual growth of one of the UK's leading retailer, and how they plan to become more sustainable and adopt new Corporate Social Responsible (CSR) methods over the next 3 years.

This seminar will be an invaluable opportunity to anyone with an interest in:

  • Events Management
  • Public Relations
  • Marketing
  • Advertising
  • Sustainability
  • Corporate Social Responsibility (CSR)
  • Business Communication
  • International Business
  • Business Entrepreneurism
  • Business Innovation
  • Media Relations

Speaker:

Dominic Fry is Director of Communications and Investor Relations of Marks & Spencer, Britain's largest clothing retailer and one of the country's most iconic brands.  He is responsible for all the company's investor and media relations, in addition to its internal communications and Government affairs activities.  Dominic reports to the Marks & Spencer Chief Executive, Marc Bolland, and sits on the Marks & Spencer Management Board.

Dominic spent the first eight years of his career as a communications advisor working for several of the UK's leading public relations consultancies, before moving to the Association of Taxation Technicians (AT&T) as head of communications in the UK in 1990. In 1993 he was promoted to head up Communications for the business in Europe. His AT&T career included working as part of the corporate speechwriting team in the US and the successful application for a UK operator's licence to the British Government.

In 1994 he became Communications Director of Eurotunnel, tasked with managing investor and media expectations in the first two years of the Channel Tunnel's commercial service.  The job entailed leading a team of communications professionals in both London and Paris and being the company's lead spokesperson on television and in print in both countries and languages. 

In 1996 he was appointed Communications Director of J Sainsbury plc where he was responsible for managing the company's reputation through a number of high profile issues within in a highly competitive high street food retailing market. He was also responsible for the communications of Sainsbury's then US subsidiary, Shaw's in New England.  

In late 2000 Dominic joined Scottish Power plc where he was a member of the Executive Board responsible for the group's internal and external communications. Half of the company's business was in the Pacific North West of the US with over a third of its shares traded on the NYSE as an ADR listing. Dominic's achievements included substantially increasing the company's US holding, explaining the intricacies of US Federal and state electricity regulation to the UK sell-side analyst community, and dealing with the impact of the Californian energy crisis.   

Dominic joined the financial PR consultancy, Tulchan Communications, in January 2005. He advised the New York Stock Exchange (NYSE) on its $22 billion acquisition of Euronext and the British Government on the sale of its stake in British Energy, the country's nuclear power provider. Other clients included London-listed Severstal, Russia's largest steel company and the UK's largest water company, United Utilities. Dominic joined Marks & Spencer as Director of Communications and Investor Relations in April 2009.   

Dominic was educated at the Université Paul Valéry III, Montpellier, and as a Morehead Scholar at the University of North Carolina, NC, USA.  He has been on the Boards of the Almeida Theatre, the Glasgow Science Centre, Scottish Business in the Community and the Central School of Ballet. Dominic was a communications advisor to the Royal Shakespeare Company and is closely involved with the communications of Business in the Community. He is both a Governor and an Almoner of his old school, Christ's Hospital.

When:

Wednesday 7 March 2012, from 5 to 7pm

Where:

Hosted in the King William Court, room KW002, University of Greenwich, Old Royal Naval College, Park Row, London SE10 9LS

Fee:

Free for all

Secure your place:

To secure your place e-mail us with your full name, contact e-mail, contact number and organisation

Useful Links:

Venue:

This conference, hosted by the University of Greenwich, is being held at the Greenwich Campus, Old Royal Naval College.

The campus is based on a World Heritage Site on the banks of the river Thames. The university's largest campus is centered on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

"More breathtaking than the Versailles of Louis XIV" is how The Independent newspaper described it.

The Borough of Greenwich is steeped in history. East meets West on the Meridian Line, which divides the hemispheres and marks longitude zero. The line runs through the courtyard of the 17th century Royal Observatory and indicates the spot from which Greenwich Mean Time is calculated.

For further information contact:

Conferences and Executive Development team
Telephone: +44 (0) 20 8331 9083
Email: businessevents@gre.ac.uk

Previous Big Picture Seminars:

  • Investment made Simple: A view from 30 years in the City
  • Growing a Small Entrepreneurial Business
  • Short Sea shipping: The Slow Route to Sustainability