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Kai Liu

Kai Liu BSc, MA, PhD

Kai Liu

Kai Liu
BSc, MA, PhD

Senior Lecturer in Economic Sociology

Department of International Business and Economics

Business School

Dr Kai Liu is a senior lecturer in economic sociology at the Faculty of Business, the University of Greenwich. He obtained his PhD and MA from the University of Nottingham, UK. Prior to joining the University of Greenwich, Dr Liu taught international business at Northampton Business School, held research associate position at Aston Business School and industry analyst position at 'Creative Industries Observatory' - A HEFCE funded project based at the University of the Arts London. He also have experiences of working as a credit analyst at one of the "big four" Chinese commercial banks - China Construction Bank (CCB).

His research interests include economic sociology, intercultural communication, cultural and creative industries. He is the member of the centre of business network analysis within the faculty of business and regularly provide consultancy to corporate clients and cultural institutions in both UK and China.

  • Course leader: Multinational business in the growth economies
  • PhD supervision
  • Second supervisor (since August 2013), Peter Vlachos
  • FHEA (Fellow of Higher Education Academy)

Cultural and creative industries have been a key focus of Dr Liu's research. He started this stream of research from 2007 when he joined 'Creative Industries Observatory' - a HEFCE funded project based at the University of the Arts London. Although his role involved project management and liaison with international partners, he worked together with a group of research assistants to produce a number of reports that featured on the BBC website and Design Week. He played a key role in coordinating and conducting international comparative analysis of creative industries in major global cities. The research was mentioned and praised in the 2008's British Government White Paper - 'Creative Britain: New Talent for the New Economy'.

Economic sociology is also one of his key research areas with his PhD thesis studying community-based entrepreneurship in China based on extensive fieldwork conduced in two Chinese towns for six months. The research was supported by China's state council's national centre for small towns' developments.

He is also researching the area of internationalisation of higher education with particular focus on business education and intercultural competence. During his PhD, he played a supporting role to draft a feasibility report to help the University of Nottingham to set up the first approved foreign university campus in China.

Between 2009 and 2011, he worked at Aston University for two years as a research associate. Apart from managing research projects and bidding for external funding, he collaborated with Professor Helen Higson (Deputy Vice-Chancellor of Aston University) on using arts-based methods to promote intercultural understanding among students and staff based on a project that has won the 2008 Jaguar Land Rover Arts and Business Award.

Funded research projects

2013-14 Principal investigator – 'Financing Small and Micro Businesses in Cultural and Creative Industries: An International Comparative Study' (Value: £25,000, funded by Chief Economist Office, Baoshang Bank, China).

This project mainly reviews the innovative practices of financing small and micro business in cultural and creative industries in different countries; particularly highlighting the emerging digital platforms such as crowdfunding and how creative entrepreneurs draw various resources from user-based communities for their creative projects.

, and () . European Planning Studies. Routledge / Taylor & Francis. pp. 2436-2455. ISSN 0965-4313 ISSN 0965-4313

and () . International Journal of Diversity in Organisations, Communities and Nations. The Diversity Collection / Common Ground Publishing LLC. pp. 219-230. ISSN 1447-9532 ISSN 1447-9532

Browse our research at GALA

, and () . In: Rethinking creative cities policy: Invisible agents and hidden protagonists. Routledge, Oxford, UK. ISBN 9781138890084

() . Wiley Encyclopaedia of Management (3rd Edition). In: Wiley Encyclopedia of Management. John Wiley & Sons, Ltd.. ISBN 9781118785317

and () . In: Cross-cultural teaching and learning for home and international students: internationalisation of pedagogy and curriculum in higher education. Routledge, Oxford, UK. pp. 110-124. ISBN 9780415630122

Browse our research at GALA

() . In: Proceedings of the 6th European Conference on Innovation and Entrepreneurship (ECIE 2011). Academic Publishing International, Reading, UK. pp. 579-582. ISBN 978-1-908272-14-0

Browse our research at GALA