Dr Michael Wynn-Williams
Senior Lecturer in International Business, Programme Leader BA Hons International Business
Department of International Business and Economics
Dr Michael Wynn-Williams holds a BSc Hons degree in psychology from the University of Hertfordshire, an MBA from Heriot-Watt University and a PhD from Cardiff University on the economics of the automotive industry. He is the author of the book "Surfing the Global Tide: Automotive Giants and How to Survive Them". He maintains a professional interest in all car matters, particularly the emergence of electric vehicles, and has published articles in AutomotiveWorld, The Times and his own blog, AutoCognition. For a number of years he was an automotive analyst, latterly for the IHS organisation. Now as leader for the BA Hons International Business degree programme Dr Wynn-Williams is able to draw on his experience of living and working overseas, notably Japan and the United States. To accompany the programme he has authored a new text book, Managing Global Business, published by Palgrave.
- International business
- Economics of the automotive industry
- Electric vehicle marketability
Wynn-Williams, Michael (2013) The automobile industry paradigm: economies of scale. The Society of Automotive Historians, Inc.. ISSN 1056-2729
Wynn-Williams, Michael (2011) Loopholes for ageing hybrids. Automotive World Ltd.
Wynn-Williams, Michael (2011) Sudden death fears that haunt EV used values. Bauer Media.
Wynn-Williams, Michael (2011) Suzuki expands in India: the first to abandon Japan?. Automotive World Ltd..
Wynn-Williams, Michael (2010) Auto importers shine in the land of the rising yen. Automotive World Ltd..
Wynn-Williams, Michael (2010) SsangYong: South Korea's eternal bride. Automotive World Ltd..
Wynn-Williams, Michael S. (2009) Surfing the global tide: automotive giants and how to survive them. Palgrave Macmillan, Basingstoke, Hampshire. ISBN 9780230579248