Danish Shafi Business School

"I believe you must actively look for work experience as once you graduate, you face competition from thousands of others students for jobs."

Danish Shafi 
BA Advertising & Marketing Communications
Account Executive, Zenithoptimedia
 
 D13674-2016 - Danish Shafi - image 2.jpg 


How would you describe the student life here at the University of Greenwich?

Greenwich Student life is very diverse and you are part of a multi-cultural environment. For me it was great to meet new people from different backgrounds, as networking is an important part of university life. I now have connections with people who live all around the world.

What was the teaching like at university?
Very insightful - Greenwich lecturers and tutors have industry experience and taught us life skills on top of degree theory. I cannot stress how important that was when growing from a student to a graduate.

Did you seek to find employment during university?
I did an internship at Zenithoptimedia finding this role through the Student Job Shop available at the university. Zenithoptimedia CEO Steve King is also a Greenwich Alumni, so we had a great deal in common.

What are you doing now?
I still work for Zenithoptimedia. After my internship, I was offered a permanent role while studying my final year. I believe you must actively look for work experience as once you graduate, you face competition from thousands of others students for jobs. The internship I secured gave me a competitive edge.

What is your role at Zenithoptimedia?
I'm an Account Executive working in the digital advertising area of the agency. I analyse how users react to specific communications on YouTube for our main clients Mercedes-Benz. Early on in my role I had to pitch to 20 industry experts at Mercedes-Benz, persuading them to invest in digital advertising – this was an incredible experience.

What advice would you give students joining the university?
I would tell students that any type of work experience on your CV, including voluntary positions, will help you find that all-important graduate job. Also consider the importance of a master's degree and if it could benefit your career.

Looking back, is there anything you would do differently?
I didn't live at university so looking back I wouldn't commute as It was difficult. There is less opportunities to engage with students compared to living close to the campus. Living at university is also helpful when you need to stay late to finish an assignment or group work.

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