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Efthymia Kottika

Efthymia Kottika MSc, BA Hons

Efthymia Kottika
MSc, BA Hons

Lecturer in Advertising and Marketing Communications

Department of Marketing, Events and Tourism

Business School

Efthymia Kottika is a Lecturer in Advertising and Marketing Communications. She has been involved in various research projects throughout her career and has presented her research at numerous well-regarded international conferences with peer review system, such as EMAC, IPDMC and GSOM.

Currently, she is working on research projects with acknowledged professors and researchers from various countries (i.e. Greece, U.S., U.K., Turkey, Norway, Bangladesh, France, Croatia and Denmark), since she is always interested in collaborating with colleagues that come from different backgrounds and can provide distinct insights.

Involved in teaching and tutoring modules such as:

  • Marketing Management
  • Global Marketing
  • Integrated Marketing Communications
  • and other.
  • Honorary Praise, Georgios Chalkiopoulos Foundation, 2001
  • Scholarship, Greek State Scholarships Foundation, 2000
  • Scholarship, Bodossaki Foundation, 2000
  • Honorary Praise, Dean of Athens University of Economics and Business, 1999
  • Reviewer for EMAC Annual Conference and EMAC Regional Conference
  • Member of the European Marketing Academy (EMAC)
  • Member of the Greek Marketing Academy
  • Market and Entrepreneurial Orientation of Small Medium-Sized Enterprises (SMEs)
  • Consumer Empowerment
  • Negative Emotions in Social Media

Škare, Vatroslav, Rydén, Pernille, Hossain, Muhammad, Wilcox, Keith and Kottika, Efthymia (2016) "Consumer Empowerment Empowering the Brand: Challenges and Opportunities", 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece, June 22-24.

Rydén, Pernille, Kottika, Efthymia, Škare, Vatroslav and Hossain, Muhammad (2016) "Don't blame it on the customers! An Investigation of the Strategy Implications of Companies' Response to Shitstorms ", European Marketing Academy Conference 2016, Oslo, Norway, May 22-24.

Theodorakis, G. Ioannis, Stathakopoulos, Vlasis, Katarachia, Androniki, Kottika, Efthymia and Kottikas, Konstantinos (2016) "A Visit to the Land of Metaphorical Sex Ads: Reactions to Different Types of Metaphorical Sex Ads Based Upon Consumers' Sex Guilt", 32nd Congress of the French Marketing Association, Lyon, France, May 18-20.

Kottika, Efthymia, Stathakopoulos, Vlasis, Theodorakis, G. Ioannis and Kottikas, Konstantinos (2015) "Let us Just Work and Look up to the Future: A Study on the Impact of Entrepreneurs' Personality Traits on SMEs' Innovativeness in Times of Economic Turbulence" 22nd Innovation & Product Development Management Conference (IPDMC), EIASM, Copenhagen Business School, June 14-16.

Rydén, Pernille, Kottika, Efthymia, Hossain, Muhammad and Škare, Vatroslav (2015) "Calming the Waters or Riding the Waves: Understanding Why and How Companies Can Leverage Anger to Empower the Brand", 44th European Marketing Academy Conference, (poster session), Leuven, Belgium, May 26-29.

Kottikas, Konstantinos, Stathakopoulos, Vlasis, Theodorakis, G. Ioannis and Kottika, Efthymia (2015) "Delving into Market-Driving Behavior: A Conceptual Roadmap to Delineating Its Key Antecedents and Outcomes" XIII International Conference on Marketing and Management Sciences (WASET - ICMMS 2015), Istanbul, Turkey, July 29-30.

Kottika, Efthymia, Stathakopoulos, Vlasis, Theodorakis, G. Ioannis, Kaminakis, Kostas and Kottikas, Konstantinos (2014) "Small Entrepreneur's Personality Traits, Market Orientation and Economic Turbulence: An Intriguing Story Unveiled" Proceedings of the International GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, October 16-17.

Kottika, Efthymia, Stathakopoulos, Vlasis, Theodorakis, G. Ioannis and Kottikas, Konstantinos (2014) "Exploring the Impact of Entrepreneur's Personality Characteristics on Market Orientation's Components in SMEs" Proceedings of the 43rd European Marketing Academy Conference, (poster session), Valencia, Spain, June 3-6.

Theodorakis, G. Ioannis, Stathakopoulos, Vlasis,  Katarachia, Androniki and Kottika, Efthymia (2014) "Metaphor Meeting Sex Meeting Guilt: Instances of Metaphor in Sex Appeal Ads and Their Impact on High and Low Sex Guilt Consumers' Reactions" Proceedings of the 43rd European Marketing Academy Conference, Valencia, Spain, June 3-6.

Stathakopoulos, Vlasis, Theodorakis, G. Ioannis, Katarachia, Androniki, Kottika, Efthymia and Kottikas, Konstantinos (2014) "The Morality of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving into Consumers' Cognitive and Ethical Considerations Dependent upon their Need to Simplify" Proceedings of the 43rd European Marketing Academy Conference, Valencia, Spain, June 3-6.

Kottika, Efthymia, Stathakopoulos, Vlasis and Theodorakis, Ioannis (2013) "Do Entrepreneur's Personality Traits Affect Market Orientation and Marketing Planning in Small Firms?" Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey, June 4-7.

Kottika, Efthymia and Stathakopoulos, Vlasis (2012) "Exploring the Relationship between Entrepreneurial Orientation's Elements and the Attitudes and Behaviour towards Marketing within SMEs' Environment", Proceedings of the Istanbul International Conference on Business and Economics, (ICBE 2012), Istanbul, Turkey, August 3-4.

Kottika, Efthymia and Stathakopoulos, Vlasis (2012) "Exploring the Relationship between Entrepreneurial Orientation, Attitudes towards Marketing and Marketing Planning in Small Firms",  Proceedings of the 41st European Marketing Academy Conference, (poster session),  Lisbon, Portugal, May 22-25.

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