Jonathan Wilson

Dr Jonathan Wilson BSc, MBA, PhD, FGMN, MCIM, MCIPR, MIPRA, MCMI, AssocCIPD

Jonathan Wilson

Dr Jonathan A J Wilson
BSc, MBA, PhD, FGMN, MCIM, MCIPR, MIPRA, MCMI, AssocCIPD

Programme Leader, Masters degrees, Marketing suite

Department of Marketing, Events and Tourism

Business School

Dr Jonathan A.J. Wilson joined the University of Greenwich as a Senior Lecturer in 2008. His career, spanning over 20 years, began in industry as an Advertising Manager and has subsequently included roles as a Marketing Consultant, Professional Trainer, and Columnist.

Dr Wilson's area of specialism, as he describes it, tackles the ABCDs of Marketing: Advertising, Branding, Communications, and Digital. Within these fields, he focuses on cultural phenomena, leadership and management, religion, ethnicity, music, sport, technology and social media.

During his time at Greenwich, alongside his core lecturing, course leadership, and masters programme directorship duties: Dr Wilson has produced over 100 conference talks internationally and 200 publications - as academic journal and conference papers; book chapters; industry reports and whitepapers; trade press, newspaper, and news stand magazine articles.

The September 2015 Harvard Business Review features Dr Wilson's collaborative work with Professors Giana Eckhardt and Russell Belk, and Jumeirah Group - where they present new conceptual arguments on Inconspicuous Branded Consumption and an alternative perspective concerning notions of luxury.

His academic papers and talks on Halal Branding, along with the trending article 'Brand Islam is fast becoming the New Black in marketing terms' in the Guardian newspaper, have received critical acclaim and media coverage – also contributing towards Dr Wilson being cited as a Global Thought Leader in Islamic Economics, Halal Branding, Muslim Markets, and Muslim Millennials.

Dr Wilson is Editor-in-Chief of Emerald Publishing Group's, the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network in Qatar; and an Associate Member of the UK All Party Parliamentary Group (APPG) on Islamic Finance and Diversity in Financial Markets.

Dr Wilson also writes for the Huffington Post, Thomson Reuters, Branding Magazine, Aquila Style magazine and has a column in the Southeast Asian news stand magazine The Marketeers produced by MarkPlus Inc.

Media Coverage

Amilin TV, Astro Awani, BBC, Communicate Magazine UAE Advertising Age, Global Islamic Economic Summit, The Guardian (UK), JWT, Kellogg Innovation Network, Khaleej Times, The Malaysian Insider, McKinsey, Mediareach, Ogilvy Noor, Oxford Analytica, PwC, Republika, ResPublica, Sky News Arabia, Thomson Reuters, The Times (UK), World Halal Forum, and World Islamic Economic Forum.

Links

  • Course leader at undergraduate and postgraduate levels

2014: Vice Chancellor’s award for Staff Member of the Year.

2012: Best Paper Award: The challenges of Islamic branding: navigating emotions and Halal. Journal of Islamic Marketing, 2(1), pp. 28–42. Emerald Publishing Group Literati Network Awards for Excellence.

2011: Highly Commended Award: Shaping the Halal into a brand? Journal of Islamic Marketing, 1(2), pp. 107–23. Emerald Publishing Group Literati Network Awards for Excellence.

2010: Best Paper, Management Track: The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting, 25–26 November, National University of Malaysia.

2010: Special Mention: A 'brand' new friend: brand communities in CSR policy. In: ICBM 2010 Second International Conference on Brand Management, 8–9 January, Institute of Management Technology (IMT), Ghaziabad, India.

2009: Best Paper, Sports Marketing Track: Surrogate brands – the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference, 7–9 July, Leeds Metropolitan University, UK.

  • Branding and brand management
  • Marketing communications
  • Cross-culture, multiculturalism, cultural hybridisation, ethnocentrism, and sub-cultures
  • Leadership and management
  • Stakeholder analysis and social networks
  • Sports branding and sponsorship
  • Music and creativity
  • Islamic, Muslim and halal marketing/branding/consumer behaviour
  • Faith-based marketing.

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, and () . Emerald Group Publishing Ltd. ISSN 1755-4217

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, and () . Harvard Business Press. ISSN 0017-8012

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, and () . Routledge. ISSN 0267-257X

and () . Management, Faculty of Economics, University of Indonesia and Philip Kotler Center. ISSN 2085-5044

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() . brandingmagazine.com.

() . MediaQuest Corp..

() . Thomson Reuters.

() . The Huffington Post UK / AOL (UK) Limited.

() . MarkPlus Inc..

() . Emerald Group Publishing Limited.

() . Syed Hussain Publications Sdn. Bhd..

() . Aquila Style.

() . MarkPlus, Inc..

() . Aquila Style.

() . Syed Hussain Publications Sdn. Bhd..

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() . Thomson Reuters Blog.

() . MarkPlus Inc..

Browse our research at GALA

() . In: The Routledge Companion to Contemporary Brand Management. Routledge, Oxford, UK. ISBN 9780415747905

() . In: Handbook of Research on Islamic Business Ethics. Edward Elgar Publishing, Cheltenham, UK. ISBN 9781781009444

and () . In: The Routledge Companion to Financial Services Marketing. Routledge, Oxford, UK. ISBN 9780415829144

() . In: Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia.

Browse our research at GALA

() . In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

and () . In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

and () . In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland.

Browse our research at GALA

() . In: State of the Global Islamic Economy 2014-2015 Report. Thomson Reuters.

Browse our research at GALA

() . In: Financing Ethos: The socially and economically transformative role of Islamic Finance. ResPublica / All Party Parliamentary Group on Islamic Finance, House of Lords, Westminster.

() . In: INCEIF Knowledge Sharing Series. INCEIF.

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, and () . In: EACR European Conference of the Association for Consumer Research. European Conference of the Association for Consumer Research.

, , and () . In: 43rd Association for Consumer Research (ACR) Conference. Association for Consumer Research (ACR).

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() . In: The UK computer and video games industry – the challenges for policy. Westminster Forum Projects, London.

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Browse our research at GALA