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Sven Kuenzel

Sven Kuenzel PhD

Sven Kuenzel
PhD

Reader in Marketing

Department of Marketing, Events and Tourism

Business School

Dr Sven Kuenzel held the posts of Senior Lecturer and Principal Lecturer before his current appointment to Reader in Marketing at the University of Greenwich Business School. Dr Kuenzel is Director of the Centre for Communication and Consumption Research [C3ORE] and Research Co-coordinator for the Marketing, Events and Tourism Department. Prior to working in academia, Dr Kuenzel was a consultant for a major strategic management consultancy. Dr Kuenzel's previous clients include House of Fraser, Theo Mueller Group, Saab, Procter & Gamble, Churchill, Kraft Foods and General Motors.

Teaching and administrative activities

Sven is the Departmental Representative on the Research Programme Committee and the Enterprise and Research Committee for the Business School.

He lectures on:

  • Research Methods (MA)
  • Advanced Research Methods (MRes and MPhil/PhD)
  • Relationship Marketing and Interactive Marketing (MA)
  • Contemporary issues in Marketing (BA)

MPhil/PhD supervision

Dr Kuenzel has supervised research degrees to completion and acts as supervisor to a number of MRes and MPhil/PhD students.

Journal of Product and Brand Management - Highly commended award winner at the Emerald Literati Network Awards for Excellence.

Managerial Auditing Journal - Highly commended award winner at the Emerald Literati Network Awards for Excellence.

Alfred-Geradi Award (1st Prize) from the German Direct Marketing Association for his PhD thesis.

Current research:

  • Relationship marketing
  • Consumer behaviour
  • Multivariate data analysis

External activities:

Visiting Professor at the Yancheng Institute of Technology, China.

Dr Kuenzel is a regular reviewer for a number of International Journals.

and () . European Journal of Management. International Academy of Business and Economics. pp. 18-29. ISSN 1555-4015 ISSN 1555-4015

and () . International Journal of Business Research. International Academy of Business and Economics. pp. 16-25. ISSN 1555-1296 ISSN 1555-1296

and () . Journal of International Management Studies. International Academy of Business and Economics. pp. 21-29. ISSN 1930-6105 ISSN 1930-6105

and () . Journal of Targeting, Measurement and Analysis for Marketing. Palgrave Macmillan. pp. 167-176. ISSN 0967-3237 ISSN 0967-3237

() . European Journal of Management. International Academy of Business and Economics. pp. 36-45. ISSN 1555-4015 ISSN 1555-4015

Browse our research at GALA

and () . In: Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US. pp. 251-254. ISBN 9781414499222

and () . In: Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US. pp. 357-360. ISBN 9781414499222

and () . In: Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US. pp. 365-369. ISBN 9781414499222

() . In: Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US. pp. 36-37. ISBN 9781412973823

() . In: Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US. pp. 258-259. ISBN 9781412973823

Browse our research at GALA