Tina Šegota

Tina Šegota BComSc, PhD

Tina Šegota

Tina Šegota
BComSc, PhD

Lecturer in Advertising and Marketing Communications

Department of Marketing, Events and Tourism

Business School

Dr Tina Šegota joined University of Greenwich in December 2017 as a lecturer in Advertising and Marketing Communications. She completed her PhD in Marketing Communications at the University of Ljubljana, Slovenia, with a specific focus on the influence of advertising and self-congruity on tourism destination choice.

She is actively working towards completion of her PhD in Tourism at the University of Ljubljana, with a specific interest in modelling local residents' support for tourism in highly seasonal tourism destinations. 

Prior to joining the University of Greenwich, Tina was a young researcher and teaching assistant at the University of Ljubljana. Besides her work in academia, Tina had worked in the business for six years in roles such as PR account executive and director of marketing.

- Involved in teaching at both undergraduate and postgraduate levels.

- Dissertation supervisor and personal tutor. 


Dr Šegota is currently available for PhD supervision in the following areas:

- Destination Marketing/ Destination Advertising

- Consumer Behavior in Tourism

- Sustainable Tourism Development

- Film-induced Tourism

Award for the outstanding reviewer in the track of Sports and Leisure Marketing, ANZMAC 2017 Conference

Invited presenter and panel member, 5th Chengdu Roundtable on Sustainability of China-EU Relations in the Changing World, Sichuan University, China (May 23–24, 2017)

Best paper award at 4th PhD conference of International Association of Tourism Economics, by Tourism Economics journal, Bournemouth University, UK (Dec 13, 2015)

Keynote presenter, The true meaning of hospitality: accessibility of hotel establishment, Tourism Workshop Series VII: Accessible Tourism, Dokuz Eylül University, Turkey (July 10, 2015)

Honorary scholarship for doctoral students, Ministry of Education, Science and Sport, Slovenia (generation 2010)

Tina has wide ranging research interests, including seasonality and sustainable tourism development, with a passionate focus on local residents. She is also interested in understanding this segment from a marketing perspective; more specifically, how residents participate in destination marketing activities.

She presented her research in prestigious international conferences and has published in leading academic journals. She acts as a reviewer for a number of academic journals including Journal of Destination Marketing and Management, International Journal of Tourism Cities, Journal of Hospitality Management, Annals of Tourism Research, Economic Research, among others. She also serves as a reviewer for international conferences including TTRA Europe, ANZMAC, ICORIA, among others.

() . European Journal of Tourism Research. International University College. ISSN 1994-7658 ISSN 1994-7658

and () . Journal of Destination Marketing and Management. Elsevier. ISSN 2212-571X ISSN 2212-571X

and () . Sociology and Space. pp. 77-99. ISSN 1846-5226 ISSN 1846-5226

, and () . Journal of Destination Marketing and Management. Elsevier. pp. 196-206. ISSN 2212-571X ISSN 2212-571X

, , and () . Journal of Sustainable Tourism. Taylor & Francis. pp. 1489-1505. ISSN 0966-9582 ISSN 0966-9582

and () . Tourism and Hospitality Management. University of Rijeka, Faculty of Tourism and Hospitality Management. pp. 145-158. ISSN 1330-7533 ISSN 1330-7533

() . e-Review of Tourism Research. pp. 293-294.

() . Journal of Heritage Tourism. Taylor & Francis. pp. 199-200. ISSN 1743-873X ISSN 1743-873X

() . European Journal of Tourism Research. International University College. pp. 152-154. ISSN 1994-7658 ISSN 1994-7658

Browse our research at GALA

() . In: Creating Heritage for Tourism. Routledge. ISBN 978-1138572713

() . In: Handbook of Popular Culture and Tourism. Routledge. ISBN 978-1138678354

() . In: Odabrane teme suvremenog menadžmenta u kulturi i turizmu (Selected topics of contemporary management in culture and tourism). Juraj Dobrila University of Pula, Pula, Croatia. pp. 74-91. ISBN 978-953-7320-43-0

and () . In: Kupovno ponašanje turista (Consumer behaviour in tourism). Juraj Dobrila University of Pula, Pula, Croatia. pp. 73-96. ISBN 978 953 7320 61 4

Browse our research at GALA