Elizabeth Booth
MA (Dist) PGCE
Programme Leader, BA (Hons) Tourism Management
Senior Lecturer, Tourism Management
Elizabeth lectures at both undergraduate and postgraduate level, coordinates the BA degree in Tourism Management, and is research active. Her teaching includes the areas of consumer behaviour in tourism, visitor management and interpretation, destination management, research methods and dissertation supervision at both undergraduate and postgraduate levels. She also contributes teaching and project management to the development and provision of a preparatory model for FE students coming onto the University’s Tourism Management programme.
Her current research includes a HEFCE-funded study into the determinants of progression and achievement amongst vocational learners on undergraduate tourism programmes, and she has a continuing interest in the exploitation of art, literature and heritage as intellectual property in cultural organisations.
Before joining the University in 2003, Elizabeth held a variety of administrative and editorial roles in book publishing, culminating in 15 years at Penguin Books where, as Collections Manager of the Frederick Warne Archive, she was the manager responsible for the development and operation of the programme of international literary-based exhibitions. The most recent of these, Peter Rabbit’s Garden, appeared at over 16 venues in North America, Europe and Asia, attracting well over 1.5 million visitors to such prestigious venues as Washington DC’s National Museum of Natural History, the Royal Ontario Museum in Toronto, and the Children’s Museum of Okasaki, Japan. Exhibitions like these provided the public with access to the art collections as well as a boost to Penguin Books’ profits worldwide through sales of books and merchandise.
In addition, Elizabeth worked closely with editorial, marketing and rights teams to support new product development, international partnerships, licensing agreements and marketing campaigns. She contributed project management to the development of a content management system to support multi-media exploitation of Frederick Warne’s intellectual property by its worldwide network of licensees and partners. She also worked closely with such bodies as the National Trust and Victoria and Albert Museum to develop and implement a conservation and research plan to ensure that the original art collections could remain accessible to the public for scholarly and educational purposes whilst also fulfilling their vital commercial role for Penguin Books.
Publications
Kennell, J and Booth, E (forthcoming) (eds) People, Place, Enterprise: Proceedings of the first annual conference on the Olympic Legacy London: Greenwich
Booth, E (2006) ‘Merchandising Strategies in the Arts’ First Joint Workshop of the Nonprofit and Arts/Heritage Marketing special interest groups of the Academy of Marketing, London Metropolitan University, 15th March 2006
Booth, E and Hayes, D (2005) ‘Authoring the Brand: literary licensing’ Young Consumers Quarter 4 2005 8-18
The Role of Trading in the Marketisation of Heritage (2005)
Heritage Currents Conference, University of Greenwich
Selling Pooh Down the River: Effective brand management of children’s literary characters (2004)
2nd Workshop on Managing Cultural Organisations, University of Bologna
Styles of Trading in Museums (2003)
International Colloquium on Social and Nonprofit Marketing, Henley Management Centre
Retail Licensing in UK Museums (2003)
Academy of Marketing Conference, Aston University