Marketing
Marketing has a long and strong tradition at Greenwich. We have been running specialist professional marketing programmes for over twenty years and were the first UK university to offer a specialist degree in marketing communications. But we don’t rest on our laurels. Our offer is being continually updated to meet the needs of marketing; the most dynamic area of contemporary business.
Marketing and its influence has exploded in recent years and continues to grow. Marketing has moved beyond its origins in consumer businesses to areas such as services, professions like Law and accountancy, the Arts, government and charities. Marketing has grown because it is based on identifying and meeting the needs of customers and stakeholders in any type of business. That means that professional marketers have a central role to play in any contemporary business or organisation.
Students who join us are taught by experienced professionals who combine industry know-how with academic rigour. Our staff are active in research and continue to maintain contact with high profile clients across all areas of marketing. We work closely with our professional bodies to make sure that our courses and students are fit for the real world of marketing. For hard working and enthusiastic students exemption can be gained towards membership of key professional bodies:
- The Chartered Institute of Marketing (CIM)
- The Institute of Direct Marketing (IDM)
- The Market Research Society (MRS)
A key aim for us to help students to enter the profession and to succeed there. We build into our courses key skills that employers demand including communication, sharp personal presentation, problem-solving and business nous.
The department has as number of undergraduate degrees pertinent to marketing, please see our detailed course list and application requirements.