3D Digital Design and Animation, BA Hons

3D digital design and animation is one of the most rapidly expanding areas of creativity and technical development. Animated films, television and advertising graphics, computer games design and architectural modelling are some of the most visible products of this industry. The explosive growth of digital media and the computer arts industries have created global demand for designers and animators, and suitably qualified professionals in this field are in high demand in the UK and abroad. This programme deals with the technical and aesthetic aspects of 3D design and animation. It successfully combines traditional art and design principles such as observational read more

Overview

Overview

3D digital design and animation is one of the most rapidly expanding areas of creativity and technical development. Animated films, television and advertising graphics, computer games design and architectural modelling are some of the most visible products of this industry. The explosive growth of digital media and the computer arts industries have created global demand for designers and animators, and suitably qualified professionals in this field are in high demand in the UK and abroad. 

This programme deals with the technical and aesthetic aspects of 3D design and animation. It successfully combines traditional art and design principles such as observational drawing and modelling, with the possibilities of computing and digital media.

You will explore design and creative thinking, form and context, animation and film, computing and technology, and sound design. You will also be encouraged to develop highly specialised skills in these areas, in line with your own ambitions. The Department of Creative Professions and Digital Arts is a member of the Design and Art Direction College Network and students exhibit at the New Blood and Free Range graduate degree shows. 

Facilities

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces. Stockwell Street is just a short walk from the university's buildings on the Old Royal Naval College site. 

Outcomes

The aims of the programme are:

  • To encourage students to think about the design and creation of 3D environments, character design and the use of CGI and moving image in a diverse and interdisciplinary way
  • To develop individual creative and aesthetic sensibilities
  • To develop craft, technical and the wider creative process and skills which are central to the programme.

What you'll study

For information on courses for this programme click here.

Entry requirements

Extra information

Assessment

Students are assessed through 

  • Examinations
  • Coursework 
  • A portfolio of design project work.

Careers

Graduates may pursue careers in film, animation, TV, video games design and digital interactive media industries. They may also specialise in computer animation, digital arts, scientific visualisations, post-production and visual effects. In addition opportunities exist in other design related fields requiring specialist 3D skills such as product design, urban design, architecture and landscape.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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How to apply

Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

More about the campus

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