Marketing, BA Hons

  • Our Marketing courses were ranked first in student satisfaction and second overall by the Complete University Guide 2016
  • Our hands-on courses have been created by professionals in the marketing industry
  • Boost your career prospects after university with professional bodies exemptions earned with this degree.



BA Hons Marketing is one of our courses which provides you with up-to-date skills and a valuable marketing industry qualifications. Based in Greenwich London, your first year at university will help you develop a strong foundation in essential marketing principles and give you the opportunity to achieve the Chartered Institute of Marketing (CIM) Foundation Certificate in Marketing.

Programme structure

You will build on these skills in Year 2 with a focus on market research and the marketing mix. Year 3 takes a strategic perspective and introduces direct, interactive, digital and social marketing. You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing. In your third year you will have the option to undertake a work placement to build your core skills. 

Career development

Students from this course usually gain the CIM Certificate in Professional Marketing on graduation, boosting their early careers. The course also provides exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations. 


Our marketing courses were ranked third in the UK for student satisfaction and second in London overall in the Complete University Guide 2016 league table.


The aims of this course are:

  • To ensure you develop a good understanding and grounding in marketing
  • To provide you with an essential grasp of the skills required by employers.

What you'll study

For information on courses for this programme click here.

Entry requirements

Extra information


Students are assessed through assignments, examinations and presentations.

Professional recognition

Students can usually gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.


Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

Next Open Day

Open Day dates

Apply now and begin your journey.

How to apply

Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

More about the campus

Travel information and maps