Marketing Management with Language, BA Hons

  • Want to use your creativity and influence business strategy? Want to become a marketing manager? Want to master another language?
  • Gain exemptions from professional bodies CIM and IDM, and the chance to study in a different country
  • Study a marketing degree ranked 2nd overall in London (Complete University Guide 2017).

Overview

Overview

We were the first UK university to offer a specialist degree in marketing communications, and we have continued to develop our portfolio since then. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends. 

This degree will provide you with up-to-date marketing knowledge, a valuable industry qualification and a range of transferable skills, including competence in a foreign language.

You can choose to specialise in either French, Italian, Mandarin, or Spanish. This combination will make you stand out and excel in the global marketing industry.

In your first year you will gain a strong foundation in essential marketing principles. Year 2 emphasis marketing management and customer insight, while Year 3 takes a strategic perspective and introduces direct, digital and internet marketing. This degree will prepare you for a career within global marketing. 

Employability

You will have the option to undertake a work placement in your third year, providing insight and practical skills which employers seek in graduates.

You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student's Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers included IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Ranking

We are proud to say that compared to other universities in London our marketing courses are ranked:

  • Top five in student satisfaction
  • Second overall according to the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Degree aims

  • To ensure you develop a good understanding and grounding in marketing
  • To provide you with an essential grasp of the skills required by employers, including competence in a European language.

What you'll study

Year 1

  • Personal and Professional Development 1 (15 credits)
  • Financial Aspects of Marketing/PR (15 credits)
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Digital Marketing (15 credits)
  • Brand Management (15 credits)
  • Language option (30 Credit)

Year 2

  • Research Methods (MET) (15 credits)
  • Personal & Professional Development 2 (15 credits)
  • Customer Insight and Data Analytics (30 credits)
  • Global Marketing Management (15 credits)
  • Marketing Management (15 Credit)
  • Language option (30 Credit)

Optional Sandwich Year

Year 3

  • Direct and Digital Marketing (30 credits)
  • Internet Marketing (15 credits)
  • Business and Marketing Strategy (15 credits)
  • Language option (30 Credit)

Students are required to choose 30 credits from this list of options:

  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

Entry requirements

Applicants from a UK educational background:

120 UCAS points from at least two A-levels, of which no more than 12 points should come from AS-levels.

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Access courses
  • Advanced Vocational Certificate of Education
  • Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test. 

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"Besides making friends for life, my placement was crucial for my development. You'll learn to manage multiple tasks under pressure with the right amount of responsibility and team support."

Chiara Avino
BA Hons Marketing with Language

Extra information

Assessment

Students are assessed through:

  • Assignments
  • Examinations
  • Presentations.

Professional recognition

Students can usually gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE).

Careers

You may pursue international careers in advertising, public relations, sales promotions, direct marketing and any other marketing field.

We are actively improving job prospects for graduates through the support we provide. According to survey findings, 93 per cent of 2014/15 Greenwich graduates looking for work were already in jobs or further study by January 2016.

Work placement

The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities.

They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries. The team was shortlisted for the Times Higher Education Leadership and Management Awards.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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How to apply

Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

More about the campus

Travel information and maps

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