Advertising and Digital Marketing Communications, BA Hons

  • Passionate about advertising and consumer behaviour? Keen to take the lead on digital content? Want to be a social media manager?
  • This degree gives you exemptions from professional bodies including CIM and IDM papers, preparing you for a career in digital marketing.
  • Study a degree ranked 2nd overall in London for our marketing subjects (Complete University Guide 2017).

3 years full time

6 years part time

4 years sandwich programme

Overview

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends.
 
We will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. 

Degree structure

Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and research, strategic brand management, and digital, interactive, direct and social marketing. 

Employability

You will have the option to undertake a work placement, providing insight and practical skills which employers seek in graduates. Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International. 

You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Ranking

We are proud to say that compared to other universities in London our marketing courses are ranked top five in student satisfaction and second overall according to the Complete University Guide 2017.

Outcomes

This degree aims to:

  • Help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • Prepare students for the world of work by providing them with employable and transferable skills.

What you'll study

For information on courses for this programme click here.

Entry requirements

Applicants from a UK educational background:

120 UCAS points from at least two A-levels, of which no more than 12 points should come from AS-levels. 

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"For me it was great to meet new people from different backgrounds, as networking is an important part of university life. I now have connections with people who live all around the world."

Danish Shafi
BA Hons Advertising & Marketing Communications

''I have always liked to keep myself busy and be involved in different activities. University life has really helped me to develop time management skills and to be organised.''

Margherita Morra
BA Hons Advertising and Marketing Communications

Extra information

Assessment

Students are assessed through:

  • Assignments
  • Examinations
  • Presentations.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE).

Careers

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Work placement

The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities.

Find out more about our careers and employability support.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

Next Open Day

Open Day dates

Apply now and begin your journey.

How to apply

Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service every half hour between campuses.

More about the campus

Travel information and maps

UNISTATS