Advertising and Digital Marketing Communications, BA Hons

  • Passionate about advertising and consumer behaviour? Keen to take the lead on digital content? Want to be a social media manager?
  • Gain exemptions from professional bodies including CIM and IDM papers, preparing you for a career in digital marketing.
  • Study a degree ranked 2nd overall in London for our marketing subjects (Complete University Guide 2017).



We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends.
We will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. 

Degree structure

Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. 


You will have the option to undertake a work placement, providing insight and practical skills which employers seek in graduates. Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International. 

You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.


We are proud to say that compared to other universities in London our marketing courses are ranked top five in student satisfaction and second overall according to the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.


This degree aims to:

  • Help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • Prepare students for the world of work by providing them with employable and transferable skills.

What you'll study

Year 1

  • Personal and Professional Development 1 (15 credits)
  • Financial Aspects of Marketing/PR (15 credits)
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Digital Marketing (15 credits)
  • Brand Management (15 credits)
  • Introduction to Advertising (15 credits)
  • Creative Content Marketing (15 credits)

Year 2

  • Research Methods (MET) (15 credits)
  • Customer Insight and Data Analytics (30 credits)
  • Global Marketing Management (15 credits)
  • Personal & Professional Development 2 (15 credits)
  • Integrated Marketing Communications Management (15 credits)
  • Media Planning and Buying (15 credits)
  • Advertising Campaign Management (15 credits)

Optional Sandwich Year

Year 3

  • Direct, Interactive and Digital Marketing (30 credits)
  • Internet Marketing (15 credits)
  • Strategic Communications (15 credits)
  • Social Media and Analytics (15 credits)

Students are required to choose 15 credits from this list of options:

  • Social Marketing (15 credits)
  • Contemporary Issues in Marketing (15 credits)

Students are required to choose 30 credits from this list of options:

  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

Entry requirements

Applicants from a UK educational background:

120 UCAS points from at least two A-levels, of which no more than 12 points should come from AS-levels. 

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses.

For more information, contact or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

For more information, contact or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"For me it was great to meet new people from different backgrounds, as networking is an important part of university life. I now have connections with people who live all around the world."

Danish Shafi
BA Hons Advertising & Marketing Communications

''I have always liked to keep myself busy and be involved in different activities. University life has really helped me to develop time management skills and to be organised.''

Margherita Morra
BA Hons Advertising and Marketing Communications

"Here support is always available, if you have a problem and you need help. I also like the fact the university has so many opportunities, such as networking events, seminars, workshops and it offers a wide range of opportunities."

Nadia Elhadji
BA Hons Advertising and Marketing Communications

Extra information


Students are assessed through:

  • Assignments
  • Examinations
  • Presentations.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE).


This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

We are actively improving job prospects for graduates through the support we provide. According to survey findings, 93 per cent of 2014/15 Greenwich graduates looking for work were already in jobs or further study by January 2016.

Work placement

The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities.

They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries. The team was shortlisted for the Times Higher Education Leadership and Management Awards.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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How to apply

Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

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