Advertising and Digital Marketing Communications with Language, BA Hons

  • Passionate about advertising and consumer behaviour? Keen to impact global digital content? Want to master another language?
  • This degree gives you exemptions from professional bodies including CIM and IDM, and the chance to study in a different country.
  • Study a degree ranked 2nd overall in London for our marketing subjects (Complete University Guide 2017).

Entry requirements may change during Clearing.

3 years full time

6 years part time

4 years sandwich programme



We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends. 
You will develop your skills in identifying trends and understanding consumer behaviour, as well as your language skills in either French, Italian or Spanish. This combination will make you stand out and excel in the global advertising industry.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. 

Our courses will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and research, strategic brand management, and digital, interactive, direct and social marketing. Preparing you for a career in the global advertising industry. 


You will have the option to undertake a work placement in your third year, providing insight and practical skills which employers seek in graduates.

Students on this programme usually gain the Chartered Institute of Marketing's (CIM) Certificate in Professional Marketing on graduation, boosting their careers. You will have the opportunity to gain exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career. 

Experience abroad

You can also participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.


We are proud to say that our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017 league table.


This degree aims to:

  • Help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • Prepare students for the world of work by providing them with employable and transferable skills including competence in a European language.

What you'll study

For information on courses for this programme click here.

Extra information


Students are assessed through:

  • Assignments
  • Examinations
  • Oral assessments
  • Presentations.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE).


This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.

Work placement

The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities.

Find out more about our careers and employability support.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

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Greenwich Pier - Ferry service (3 min walk)

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Campus bus service every half hour between campuses.

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