Public Relations and Communications, BA Hons

  • Want to use your creativity to help organisations communicate and build relationship? Keen to build and manage a company's reputation?
  • One of our students won Best BA PR dissertation in Europe, awarded by the European Public Relations Education and Research Association (EUPRERA)
  • Successful graduates will be eligible for the CIPR Advanced Certificate in Public Relations, helping to improve their career earning potential

Overview

Overview

London is a global hub for the PR and communications industry. We have strong connections with international PR experts, and our teaching staff will provide you with a valuable link to these professional networks. Based in Greenwich, London we will teach you how PR fits within organisational strategy and marketing.  

Course structure

You will gain an understanding of PR principles and professional skills in writing, presenting, networking, digital communications and media relations. You will learn how to analyse stakeholders and implement effective PR and communications campaigns. 

You have the opportunity to specialise in marketing, languages or events management within your degree. Develop your language skills in either Mandarin, Spanish, French, or Italian alongside the programme. This combination will make you stand out and excel in the public relations industry. Our specialised courses will help you to develop a range of communication skills, and there is a strong emphasis on digital media and media relations. You will also be encouraged to reflect on professionalism and ethics.

Professional recognition 

This degree is recognised by the Chartered Institute of Public Relations (CIPR) and a partner of the Public Relations and Communications Association (PRCA). Successful graduates will be eligible for the CIPR Advanced Certificate in Public Relations.

Links to industry

You will have opportunities to explore specialist sectors, such as corporate, consumer or charity PR. Dozens of PR industry experts from companies such as Marks & Spencer, the BBC, Weber Shandwick, leading PR consultancies, major charities and the police, deliver guest lectures to keep you up to date on the latest trends.

In addition, there are field trips to high profile, London-based organisations. Our spectacular society, The PR Fraternity, is one of the most popular academic student societies.

Work placement

In the third year, you will have the option to undertake a work placement to build your core skills, which employers seek in graduates. Previous students have secured placements at Apple, the Walt Disney Company, Ford and Sony Playstation.

Ranking

We are proud that our marketing suite of subjects were ranked third in the UK for student satisfaction and second in London overall in the Complete University Guide 2016 league table. 

One of our students won a prize for the best BA PR dissertation in Europe. This was awarded by the European Public Relations Education and Research Association (EUPRERA).

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index. We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Degree re-structure

This degree is currently being restructured in collaboration with employers, professional bodies and student feedback. This ensures we develop degrees that are aligned with latest industry trends and gives you the opportunity for subject specialisms. The degree structure and courses listed will be updated once these are confirmed.

What you'll study

  Full time

 Year One

  • Introducing Public Relations (30 credits)
  • Personal Professional Development: Self Management in PR (15 credits)
  • Communicating for PR (15 credits)
  • Digital Communications 1 (15 credits)
  • Financial Aspects of Marketing and PR (15 credits)

Students are required to choose 30 credits from this list of options:

  • Marketing Principles and Practice (30 credits)
  • Language (30 credits)

Additional bonus session (non credit bearing)

  • Introduction to the Events Industry

Year Two

  • Professional Practice in Organisations (15 credits)
  • Research Methods (15 credits)
  • Digital Communications 2 and Media Relations (30 credits)
  • Social Psychology and Persuasion for Communications (15 Credits)
  • PR Research and Planning (15 credits)

Students are required to choose a 30 credit PR, marketing, language or events management specialism.

Year Three

  • Dissertation (30 credits)
  • Communications Audit (15 credits)
  • Managing and Delivering Professional Practice (15 credits)
  • Ethics and Social Theory in PR and Communications(15 credits)
  • Corporate Communications (15 credits)

Students are required to choose two 15-credit PR specialisms from the list below or one 30-credit marketing or one 30-credit events management course or one 30-credit language specialism. Course availability is subject to student numbers.

  • Public Affairs and Political PR (15 credits)
  • Brand, Consumer and Tech PR (15 credits)
  • Third Sector PR (15 credits)
  • Contemporary Issues in PR and Communications (15 credits)

Part time

The courses listed above will be split across six years.

Entry requirements

Applicants from a UK educational background:

112 UCAS points from at least two A-levels, of which no more than 12 points should come from AS-levels.

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Access courses
  • Advanced Vocational Certificate of Education
  • Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"Looking at the programme it covered so many different areas within PR. It was also CIPR accredited which meant it was the latest within the industry; it was up to date with everything that was going on within the industry."

Katie Swain
BA Hons Public Relations and Communications

"I really enjoyed my time at the University of Greenwich, including the support of my lecturers. If they see potential in you, they will push you to achieve your best." 

Michele Amos
BA Hons Public Relations and Communications

Extra information

Assessment

Students are assessed through:

  • Written assignments
  • Presentations
  • Portfolios
  • Examinations.

Professional recognition

Accredited by the Chartered Institute of Public Relations (CIPR) and is a partner university of the Public Relations Consultants Association (PRCA). Students can gain dual qualifications from this programme as the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.

Careers

Graduates may pursue a variety of public relations roles across the public, private and not-for-profit sectors. PR and communication skills are also applicable to careers in marketing, management and teaching. Recent graduates from this programme have secured roles at the BBC, Bell Pottinger, Gucci and Weber Shandwick.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

The sandwich year (work placement) will appear as a 30 credit course on your Diploma if completed successfully.

Internship

In addition to a placement, you can also do internships during your summer breaks. These will appear on your graduate diploma, showcasing your experience to employers.

Experience abroad 

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. Our Erasmus partnership includes Lund University.

Employability

You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment skills. They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

We will encourage you to join student societies such as the PR Fraternity, which organises events and networking opportunities. They invite a range of high-profile speakers such as Nicky Campbell, BBC presenter, to offer career advice and talk about communications in various industries.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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