P210 G BA/PR
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3 years full time
6 years part time
4 years sandwich programme
London is a global hub for the PR and communications industry. We have strong connections with international PR experts, and our teaching staff will provide you with a valuable link to these professional networks. Based in Greenwich, London we will teach you how PR fits within organisational strategy and marketing.
This degree is accredited by the Chartered Institute of Public Relations (CIPR). Successful graduates will be eligible for the CIPR Advanced Certificate in Public Relations, helping to improve your career earning potential.
You will gain an understanding of PR principles and professional skills in writing, presenting, networking, digital communications and media relations. You will learn how to analyse target audiences and implement effective PR and communications campaigns.
Our specialised courses will help you to develop a range of communication skills, and there is a strong emphasis on social media and media relations. You will also be encouraged to reflect on professionalism and ethics.
Links to industry
You will have opportunities to explore specialist sectors, such as corporate, consumer or charity PR. PR industry experts from companies such as Marks & Spencer, leading PR consultancies, the Media Trust and the police, deliver guest lectures to keep you up to date on the latest trends.
In addition, there are field trips to high profile, London-based organisations from the heart of government to Tottenham Hotspur FC.
In the third year you will have the option to undertake a work placement to build your core skills, which employers seek in graduates. Previous students have secured placements at the Walt Disney Company, Ford and Sony.
We are proud that our marketing suite of subjects were ranked third in the UK for student satisfaction and second in London overall in the Complete University Guide 2016 league table. In addition, one of our students won a prize for the best BA PR dissertation in Europe. This was awarded by the European Public Relations Education and Research Association (EUPRERA).
We will encourage you to join student societies such as the PR Fraternity, which organises events and networking opportunities. They invite a range of high-profile speakers such as Nicky Campbell, BBC presenter, to offer career advice and talk about communications in various industries.
What you'll study
Please note: Entry requirements may change during Clearing.
Applicants should have:
280 UCAS points
FROM at least two A-levels or equivalent qualification
PLUS GCSEs at a minimum grade of C in English and mathematics or equivalent qualifications.
- Applicants who do not have English as their first language require IELTS 6.0 (with a minimum of 5.5 in each skill), or equivalent in a Secure English Language Test
- Direct entry to Year 2 or 3 is available for qualified applicants
- Applications from mature students are welcome.
For more information, UK and EU applicants can contact firstname.lastname@example.org or 020 8331 9000.
International applicants can contact email@example.com or +44 (0)20 8331 8136.
What people say
"Looking at the programme it covered so many different areas within PR. It was also CIPR accredited which meant it was the latest within the industry; it was up to date with everything that was going on within the industry."
Public Relations and Communications, BA Hons
Students are assessed through:
- Written assignments
Accredited by the Chartered Institute of Public Relations (CIPR) and is a partner university of the Public Relations Consultants Association (PRCA). Students can gain dual qualifications from this programme as the Institute's Advanced Certificate in Public Relations qualification has been embedded within the degree.
Students who complete the sandwich year (work placement) may gain an additional qualification, the Diploma of Professional Experience (DPE).
Graduates may pursue a variety of public relations roles across the public, private and not-for-profit sectors. PR and communication skills are also applicable to careers in marketing, management and teaching. Recent graduates from this programme have secured roles at the BBC, Bell Pottinger, Gucci and Weber Shandwick.
The Business School has a dedicated Employability Office to assist students in securing a placement during their sandwich year. Working with over 200 companies they also offer a range of internships, mentoring schemes and networking opportunities.
Find out more about our careers and employability support.
Fees and finance
Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
Find out more about our fees and the support available to you at our:
The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.
DLR Cutty Sark (approx. 3 min walk)
Greenwich and Maze Hill (approx. 8 walk)
Greenwich Pier - Ferry service (3 min walk)
TFL buses frequently run close by.
Public 'Pay and display' car parks nearby.
Campus bus service every half hour between campuses.
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