Course Information Undergraduate prospectus

Consultancy Project

Course summary

Course code: CATE1146
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Jithendran Kokkranikal



The aim of this course is to
• develop the students' ability to define and analyse a complex business problem
• support students to integrate academic knowledge and practical applications
• provide experience in the specification, collection, analysis and reporting of information that relate to the students’ programme of study and specific area of interest
• develop students’ skills in producing work for a client and in meeting project deadlines
• Develop students’ professional skills

Learning outcomes

On successful completion of this course a student will be able to:

1 Work with clients and colleagues to identify by business or management problems within an organisation
2 Plan a methodology that is appropriate for researching this problem
3 Carry out empirical primary data collection and/or secondary data collection
4 Critically analyse and interpret the data collected
5 Draw conclusions from the data and present sound recommendations to resolve business or management problems
6 Evaluate any limitations of the chosen research approach and methods

Indicative content

• Stages of the consultancy process and structure of the course
• Gaining access to industry clients
• Working with clients to develop a project brief
• Writing a literature review
• Choosing research methods that are appropriate for meeting your research aims
• Analysing quantitative and qualitative data
• Presenting your final report
• Ethical considerations in research

Teaching and learning activity

This course will be taught using a mixture of lectures, tutorials and individual supervision. The first 6 weeks of the course will form a mixture of lectures and tutorials. The lectures will be mainly tutor-led in order to allow for the necessary dissemination of information and guidance for the research process. Tutorials will also be held for the first 6 weeks of the course. These sessions will be more student-led and will involve a great deal of enquiry-based learning.

During the initial six week period, students will be supported to identify and develop relationships with businesses with whom they will work on a free consultancy basis, within the time constraints of the course, on a problem identified by the business and reviewed by the course leader. Students will have access to a course tutor throughout the consultancy process and will also be expected to attend meetings with their clients, including a final presentation of their report.


Presentation - Formative
10 minutes.
A presentation outlining the work done to identify and make contact with a client business in the tourism and hospitality industries.

Consultancy Proposal - 20% weighting, learning outcomes 1 & 2.
2000 words.
A proposal, developed to meet a client’s brief, for the consultancy project.

Consultancy Report - 70% weighting, learning outcomes 3-6.
8000 words.
Final report of the consultancy project.

Presentation - 10% weighting, learning outcomes 1-6.
15 minutes - 2000 words equivalent.
Presentation of the final report to the client.

Pass mark - 40%

Ethics Compliance - Pass / Fail (summative)
Students outline the process by which they will collect primary data to ensure the work is ethically appropriate. 200 words.