Course Information Undergraduate prospectus

International Event Management

Course summary

Course code: CATE1147
Level: 4
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Pamela Zigomo

Specification

Pre and co requisites

None.

Aims

The aim of this course is to develop students’ knowledge of the international breadth, variety and context of events management as a global industry. Students will become familiar with the requirements of conducting business in different cultural contexts, and to recognise the movement of the industry towards a global audience which draws together event managers, audiences, suppliers, clients and human talent from around the world.

Learning outcomes

On successful completion of this course a student will be able to:

1 Demonstrate knowledge of the variety and diversity of international events
2 Identify the impact of cultural diversity on international event delivery
3 Appreciate how to manage culturally diverse workforces in events
4 Evaluate the context and importance of the internationalism of events
5 Understand the relationship between events and economic development
6 Analyse the contribution that events make to successful tourism destinations

Indicative content

• Introduction to the international event industry
• Managing cultural diversity
• Management and communication in the international marketplace
• Working in different cultural environments
• Economic development through events
• Developing an events destination
• Tourism and events
• International events policy

Teaching and learning activity

The course will employ a variety of teaching and learning methods such as lectures, tutorials, seminars, case study analysis, guest lectures, directed reading and independent reading and research. Structured self-study will be facilitated with help of Moodle. The overall teaching and learning strategy is designed to emphasise a student-centred approach to foster the active and reflective engagement of students in the learning process.

Assessment

Essay - 50% weighting, 40% pass mark.
Essay based on the context and importance of internationalism in events.
3000 words.
Learning outcome 3.

Exam - 50% weighting, 40% pass mark.
2 hour exam, learning outcomes 1 & 2.

Students are not required to pass all components in order to pass the course.