Course Information Undergraduate prospectus

Event Operations

Course summary

Course code: CATE1143
Level: 5
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Agnieszka Proust

Specification

Aims

• Develop in students a practical operational understanding of event planning, with particular emphasis on project management, logistics and financial management;
• Explore the operational challenges of implementing effective health, safety and risk policies to event operations;
• Give students the opportunity to exercise appropriate judgment and to accept responsibility and accountability in planning an event;
• Apply academic theory and planning tools to aid decision-making throughout the event planning process.

Learning outcomes

On successful completion of this course a student will be able to:

1. Apply the principles and practice of strategic planning, logistics and project management to the creation and operation of events.
2. Use appropriate health, safety and risk management techniques in the context of events.
3. Employ a range of practical financial management techniques specific to the event context.
4. Select and apply appropriate tools for the evaluation of events and the measurement of their return on investment.


Indicative content

1. Strategic planning is a block of teaching will allow students to consolidate and build upon their learning from the Level 4 Introduction to the Events Industry course by developing a deeper understanding of strategic planning for events. Areas covered will include:
• Event planning processes
• Organisational structures for events
• Elements of the strategic plan
• Event stakeholders
• Developing the event concept
• Evaluating event feasibility

2 Project Management for Events
This block will allow students to apply their understanding of operational events planning to theories and processes of project management. Content will include:
• Project management knowledge areas and theoretical approaches
• The role and responsibilities of the project manager
• Project management techniques
• Project management software and its application in an events context.

3 Health and Safety for Events
The safe execution of events industry is central to their successful delivery. The importance of health and safety and risk management will be explored. Teaching and learning will include:
• Impacts of health, safety and risk-related incidents
• Health and safety Legislation
• The control of substances Hazardous to Health
• Corporate manslaughter Law
• Event risk assessment
• Specific event risks
• Alcohol and drugs management
• Fire safety
• Managing crowds safely.
4 Events logistics
Operational planning in an events context requires an examination of event logistics. Students will examine the key issues of event logistics, including:
• Events as a supply-chain
• Forecasting and capacity management
• Event scheduling and time management
• Risk management and logistical planning
5 Event evaluation
The last lectures in this course are designed to reinforce and expand students’ understanding of the event evaluation process. Students will consider the following aspects of event evaluation from an operational perspective:
• The event evaluation process – how, why and when?
• Creating an event measurement tool
• Measuring visitor expenditure
• Estimating the Return of Investment from events.

6 Financial management
Students will consider the following aspects of financial management:
• Introduction to event funding and financing mechanisms, incl. ticket pricing
• Sources of finance and funding
• Budgeting and types of budgets
• Break-even analysis
• Financial performance

The course complements all the other courses studied at level 5 and provides a platform for Level 6 studies for BA Events Management students.



Teaching and learning activity

Lectures, tutorials, guided reading, guest speakers from industry, field trips, self-managed (observed) group work, classroom discussion, research, preparation of written coursework, research including online sources. Research across a range of media, group participation, presentations and assessment. Critical application of concepts, issues and themes introduced in lecture sessions to tutorial-based exercises. Application of appropriate research skills to completing assessments. Development and application of ICT to prepare and produce written work.



Assessment

Methods of SUMMATIVE Assesment Essay
Weighting % 50% Pass Mark 40% Word Length 3500 words
Outline Details Self-directed research analysing the operational management aspects of a specific event. This is an assessment of the - Strategic planning for events
-Health and Safety for events
-Financial Management.

Methods of SUMMATIVE Assesment Examination
Weighting % 50% Pass Mark 40% Word Length n/a
Outline Details Full, summative assessment of students’ knowledge on the following blocks:
1. Project management for events
2. Event logistics
3. Event evaluation