Course Information Undergraduate prospectus

Tourism and Hospitality Operations Management

Course summary

Course code: CATE1155
Level: 4
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Katia Iankova

Specification

Pre and co requisites

None.

Aims

The aim of this course is to introduce students to the key concepts and tools of operations management. It aims to explore the operational requirements of a range of tourism and hospitality organizations. Students will identify important areas of legislation and regulation that affect the tourism and hospitality industries. The course will support students to develop operational plans that can be used by tourism and hospitality organizations.

Learning outcomes

On successful completion of this course a student will be able to:

1 Describe the role of operations management in the management of successful tourism and hospitality organizations and destinations
2 Understand the operational requirements of a range of tourism and hospitality organizations
3 Identify key areas of legislation and regulation that affect the tourism industry, in a range of both international and UK contexts
4 Demonstrate operational planning skills of value to the tourism and hospitality industries
5 Develop and use a range of academically relevant tools such as research and presentation skills
6 Prepare for the industry immersion through real work situations during visits, guest lectures and games simulation exercises

Indicative content

• What is operations management? Overview of areas of interest to our sectors.
• Operations management in the hotel and accommodation sector
• Operations management in the food and beverage sector
• Operations management in the attractions and events sector
• Tourism regulations and legislation
• Political instability, migration, terrorism affecting tourism and hospitality operations
• Facility and engineering maintenance, health and safety
• Innovative systems in hospitality operations leading to sustainable practices
• Sales and marketing in hotels and tour operators
• Financial control and accounting
• Revenue management in hospitality and tourism

Teaching and learning activity

This course will be delivered through a series of lectures and associated tutorials. The lecture will set out the main topics which will be further explored in the tutorials in a more interactive mode.
Activities and materials that will be used to deliver the course include the following: supplementary online reading to prepare for tutorials, field visits, case studies, role-playing activities, debates, video-clips for discussion, the analysis of current tourism data, pre-assessment briefing workshops and post-assessment feedback sessions, student led seminars reflecting the field trips.

Assessment

Report - 50% weighting, 40 pass mark.
Write a report outlining the key operational issues involved in a chosen orgsanisation (LO1, 2) using at least 3 academic sources (LO5). 2000 words.
Learning outcomes 1, 2 & 3.
Formative Assessment - The formative assessment is related to the topics that will be elaborated further in the summative assessment. Class discussions and reflections of the visits that students do during 2 terms is one of the formative.

Operational Plan - 50% weighting, 40% pass mark.
Develop an appropriate operational plan for and organisation od student’s choice identifying the main issues and ideas of improvement and monitoring the changes (LO 3,4,6). 2000 words.
Learning outcomes 4, 5 & 6.
Formative Assessment - For the operational plan Formative assessment represents a feedback to drafts that students presents minimum 1 week in advance before submission date and personal written and oral feedback.

Students are not required to pass all components in order to pass the course.