Course Information Undergraduate prospectus

New Tourisms

Course summary

Course code: CATE1157
Level: 5
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Catherine Kelly



The aims of the course are to provide:

Comprehension of the contemporary environment in which new forms of tourism have developed and operate;
An examination of post-tourism, new tourists and new forms of the tourism experience;
An understanding of various new tourism typologies and products in more detail and how they relate to self, other and place/placelessness;
A synthesis of how such tourisms can be planned for within the industry and their impacts on destinations;
An ability to appraise the future direction of the tourism sector based on critical analyses of these new tourisms and their likely future development.

Learning outcomes

On completing this course successfully you will be able to:

Understand the emerging nature of 'new tourisms' and where they sit within the wider tourism industry.
Explore the contemporary new tourism industry through an evaluation of current socio-cultural and economic change along with changing visitor expectations and needs.
Investigate the key emerging new tourism typologies and their product and tourist characteristics.
Critically assess international new tourism case studies to explore the a range of product types, visitors types and motivations, as well as the impacts of such tourism on destinations.
Evaluate the factors necessary for the successful planning and management of new tourisms.
Appraise the future and sustainability of the tourism industry based on a critical interpretation of new tourism directions and impacts.

Indicative content

New Tourism and Post modernity;
New Tourists - Post-tourists?
The Experience Economy as context for contemporary tourism;
Self and Other:
Community Tourism;
Gap Year Tourism;
Tourism and Gender: LBGT;
Place and Landscape:
Adventure Tourism;
Backpacker Tourism;
Rural Tourism;
London Tourism;
Tourism in Emerging Economies.
Tourism & the Body:
Wellness Tourism;
Medical Tourism;
Food and Wine Tourism.
Virtual Tourism:
Tourism, Media and Film.

Teaching and learning activity

This course will be delivered through a series of lectures and associated tutorials. The lecture will set out the main topics which will be furthered explored in the tutorials in a more interactive mode.

Activities and materials that will be used to deliver the course include the following: supplementary online reading to prepare for tutorials, field visits, case studies, role-playing activities, debates, video-clips for discussion, the analysis of current tourism data, pre-assessment briefing work-shops and post-assessment feedback sessions.

Learning Time (1 credit = 10 hours)

Contact Hours:
lectures 25
practical sessions
tutorials 25
Private Study 100
Assignments: course work and other forms of assessment:
coursework 100
laboratory work
examinations 50


Report - 30%
2000 words.
Report on a New Tourism Product including literature contextualisation.

Groupwork - 20%
2000 word equivalent.
Group presentation and Poster on one New Tourism typology.

Exam - 50%
3000 word equivalent.
2 hour closed book examination.

Pass mark - 40%