Course Information Undergraduate prospectus

Tourism, Place and Identity

Course summary

Course code: CATE1160
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Catherine Kelly



The aims of the course are to provide:
Interpretation of the different layers of meaning attached to place, culture and identity -and how tourists can engage with these complexities;
To examine the contribution that sociology makes to our critical understanding of tourism and tourists;
To analyse the role that tourism plays in society though an understanding of tourism culture and the culture of tourism;
To evaluate the socio-cultural impacts of tourism on place and people (host communities, destinations and tourists) and their ethical dimensions;
To understand how wider social, cultural, political and technological developments have shaped tourism and been reflected in the changing tastes and preferences of the contemporary tourist.

Learning outcomes

On completing this course successfully you will be able to:
Synthesise best practice from case studies;
Evaluate the potential of cultural tourism development for established and emerging destinations;
Critique and develop innovative ideas and projects for new tourism products based on cultural assets of a place;
Analyse the contemporary issues related to cultural identities, places and its use, through academic sources: books and peer reviewed articles in tourism studies and connected fields as sociology, psychology, human and cultural geography.

Indicative content

The development of culture as a tourist commodity: modernism, postmodernism and authenticity;
Exploring relationships between tourism, place, culture and identity;
The Commoditisation of culture;
Multiculturalism and the development of 'ethnoscapes' as tourist destinations;
Contested space, multiple heritage(s), identities and tourist interpretations;
World Heritage, meaning, protection and policy;
Urban versus Rural identity of tourist destination : modernist and postmodernist perspective;
Cultural industries and the creation of the image of a tourist destination;
The virtual culture: creation of a new tourist(s) world(s).

Teaching and learning activity

This course will be delivered through a series of lectures and associated tutorials. The lecture will set out the main topics which will be furthered explored in the tutorials in a more interactive mode.

Activities and materials that will be used to deliver the course include the following: supplementary online reading to prepare for tutorials, field visits, case studies, role-playing activities, debates, video-clips for discussion, the analysis of current tourism data, pre-assessment briefing work-shops and post-assessment feedback sessions.

Learning Time (1 credit = 10 hours)

Contact Hours:
lectures 25
seminars 25
practical sessions
Private Study 100
Assignments: course work and other forms of assessment:
coursework 100
laboratory work
examinations 50


Report - 50%
3000 words.
Report on a key aspect of tourism, place and culture that includes theory, literature and case study analysis.

Exam - 50%
3 hour exam equivalent to 4500 words.
3 hour closed book examination.

Pass mark - 40%