Course Information Undergraduate prospectus

Managing Quality Tourism Experiences

Course summary

Course code: CATE1161
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Elizabeth Booth



This course aims to:

Evaluate the significance of the experience economy for a range of sectors in the tourism industry;
Analyse methods of designing tourism experiences in hospitality, resorts, urban destinations and events;
Explain techniques for managing quality tourism experiences;
Support students to produce innovative tourism experience designs.

Learning outcomes

On completing this course successfully you will be able to:

Design a tourism experience appropriate to a particular setting and tourism market;
Evaluate and apply project management techniques to develop a plan for a tourist experience;
Plan the resources required to stage particular experiences within a range of settings;
Analyse and solve problems related to the staging of a variety of different tourism experiences;
Apply appropriate evaluation techniques to the tourist experience to ensure consistent good quality delivery.

Indicative content

Case studies of the tourist experience - reviewing the concept in practice in a range of different settings including in hospitality, visitor attractions, urban tourism, events and resorts;
The psychology of the tourist experience;
Principle methods of project planning including scoping and defining a project, managing project teams, use of planning techniques such as work breakdown structures and Gantt charts, budgeting;
Creativity and innovation, including techniques such as brainstorming, interpretive planning, creative teams, the role of the designers, use of schematics and visual devices;
Catering for the needs and behaviour of visitors;
Evaluation techniques appropriate to a range of settings.

Teaching and learning activity

This course will be delivered through a series of lectures and tutorials. Activities and materials that will be used to deliver the course include the following: structured reading to prepare for tutorials, field visits, case studies, role-playing activities, debates, discussion of newspaper and other articles and assessment briefing and feedback work-shops.

This course has been designed to support students to develop practical, creative tourism experiences that could be implemented in the tourism industry. Many tutorials will be structured as workshop sessions, with students working in project teams to develop ideas for designing and managing quality tourism experiences. Industry professionals will contribute to the course through guest lectures and participation in these workshops.

Learning Time (1 credit = 10 hours)

Contact Hours:
lectures 25
practical sessions
tutorials 25
Private Study 100
Assignments: course work and other forms of assessment:
coursework 150
laboratory work


Individual Portfolio - 70%
3000 words.
Portfolio of 3 pieces of work completed formatively throughout the course.

Group Presentation - 30%
20 minute presentation plus visual model + supporting material, equivalent to 4500 words.
Presentation of a visual model of a new tourism experience, supported by a budgeted project plan.

Pass mark - 40%