Course Information Undergraduate prospectus

Cultural and Community Events

Course summary

Course code: CATE1176
Level: 5
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Pamela Zigomo

Specification

Pre and co requisites

None.

Aims

Many sectors such as the creative industries, public and third sector have an interdependency with the events industry. These sectors often seek to create live events in order to promote their activities and deliver strategic objectives. The aim of this course is to equip students with the strategic knowledge, understanding and skills required to successfully manage, design and evaluate events which effectively meet objectives set within the public and third sector. The course will enable students to understand the special demands and challenges imposed by the specific operating environments cultural and community events operate within. In addition the course aims to introduce students to the cultural impacts and organisation of these events and to explore these elements of the events industry from a local, national and international perspectives.

Learning outcomes

On successful completion of this course a student will be able to:

1 Discuss the determinants and motivations for the production of events in the
public and third sectors
2 Analyse fundamental principles and general issues within cultural and community events including innovation and sustainability.
3 Analyse the impacts of cultural and community events

Teaching and learning activity

The basic principle of the teaching and learning strategy for this module is to encourage students to actively engage in the subject matter through guided self-discovery of the material. A combination of classroom lectures and flipped learning, task-based sessions will be used to set the agenda and further develop the material specified in the reading list. Tutorials will be delivered within the specific industry/organisational context and will give students the opportunity to lead debate, present findings and discuss models and theories against the background of practical knowledge and their observations from their own experiences. Where appropriate, teaching materials will include real life case studies, videos, topical broadcast materials, guest speakers and research papers.

Assessment

Portfolio - 100% weighting, 40% pass mark.
Outline Details - Electronic portfolio consisting of work relating to contemporary issues in the cultural and community events sectors. 4000 words.