Course Information Undergraduate prospectus

Strategic Hospitality Management

Course summary

Course code: CATE1170
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Jithendran Kokkranikal


Pre and co requisites



The aims of this course are to provide:
• A critical understanding of strategic management in the hospitality context;
• An applied understanding of environmental scanning and its application to hospitality;
• An analysis of competitive hospitality organisations and competition within the hospitality sectors;
• A critical understanding of strategy formation and implementation of strategy in hospitality at the corporate, network and sectoral levels.

Learning outcomes

On completing this course successfully you will be able to:
• Apply the principles of strategic management to case studies from the hospitality sector;
• Effectively carry out environmental scanning for hospitality businesses and make business decisions based on the results of these scans;
• Develop strategies to grow competitive hospitality business and be able to scale these up from the level of the individual organisations to organisations operating in networks and across sectors;
• Design and evaluate strategic plans for hospitality businesses.

Indicative content

• The emergence and development of strategic management;
• Strategic management in the hospitality industry;
• Case studies of the growth and development of competitive hospitality businesses;
• Strategic planning;
• Integration of business functions;
• Horizontal and Vertical integration in the hospitality sectors.

Teaching and learning activity

Lectures, tutorials, directed and self-managed research, reading and information analysis (e.g. case studies, journal and newspaper articles including international case studies

Discussion and debate on complex and controversial issues

Learning Time (1 credit = 10 hours)

Scheduled contact hours:

Note: include in scheduled time: project supervision, demonstrations, practical classes and workshops, supervised time in studio or workshop, scheduled lab work , fieldwork, external visits, work-based learning where integrated into a structured academic programme.
lectures 30;
seminars 0;
supervised practical sessions 0;
tutorials 30;
formative assessment 0;
other scheduled time 0.
Guided independent study: Note: include in guided independent study preparation for scheduled sessions, follow up work, wider reading or practice, revision.
Independent coursework 200;
Independent laboratory work 40;
other non-scheduled time 0;
Placements (including work placement and year abroad) 0;
Total hours (Should be equal to credit x 10) 300.


Essay: 40%
An essay on a topic relevant to the learning outcomes on the course.

Portfolio: 60%
Equiv to 3,000.
A portfolio that contains a range of pieces of work and evidence that demonstrates students achievement against course learning outcomes and participation in teaching and learning on the course.

Pass mark - 40%