Course Information Undergraduate prospectus

Special Interest Tourism

Course summary

Course code: CATE1180
Level: 5
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Catherine Kelly


Pre and co requisites



The aims of this course are to develop an awareness of the historical and contemporary environment in which niche or special interest tourism has developed and operates; to provide an understanding of the typologies of niche tourism products and the type of visitors they attract. The course will investigate differential tourist motivations for a variety of niche tourism sectors.
The course aims to provide knowledge and understanding of the impacts of niche tourisms within critical frameworks of investigation. Different approaches to the planning and management of niche tourism will be investigated as well as its sustainability and future directions within the tourism sector.

Learning outcomes

On successful completion of this course a student will be able to:

1 Explore the contemporary nice tourism sector through an assessment of its history, context and current significance in the industry.

2 Investigate and assess the key niche tourism products, consumers and their interrelationships.

3 Evaluate the impacts of niche tourism in different contexts and appraise how approaches to development and planning affect appropriate management of the sector.

Indicative content

This course will include subject matter within the following thematic areas; -
• Concepts, contexts and contemporary scenarios in Niche Tourism
• Understanding the breadth of niche tourism provision possibilities; Culture and Tourism: heritage, arts, film and media tourism; Tourism and the City: urban, world city tourism, business and events tourism; Tourism and Landscape: rural tourism, ecotourism, protected areas tourism, adventure tourism; Tourism and the Self: wellbeing tourism, health and medical tourism, religious/spiritual tourism; Ethics and Niche Tourism: slum tourism, voluntourism, gap-year tourism, dark tourism.
• Niche tourists; characteristics and motivations.
• Approaches to niche tourism development; community and social tourism strategies; case studies.
• Managing the impacts of niche tourism; contemporary and future planning and policy agendas.

Teaching and learning activity

This module will be taught through a variety of learning modes; interactive lectures and tutorials using both literature-based analyses and multi-media content. In addition, short local field-visits to relevant sites will be used to support case studies, and guest speakers will be invited to talk about niche tourism experiences from an industry perspective.


Portfolio - 100% weighting, 40% pass mark.
Outline Details - Students are required to submit a 3-part portfolio where Part 1 presents a trend analysis of a chosen type of niche tourism; Part 2 reviews a contemporary discussion of this chosen niche tourism (via a newspaper article or industry report or a sectoral lecture) and Part 3 forms a report on the chosen type of niche tourism (its characteristics, visitor profiles and motivations, case study examples, impacts, policy contexts and management strategies.

Formative Assessment - Trend Analysis Report.