Course Information Undergraduate prospectus


Course summary

Course code: BUSI0011
Level: 6
Credits: 30
School: Business Faculty
Department: Human Res and Organisational Beh
Course Coordinator(s): Michael Madden



The course is designed to facilitate and support students to:
• Develop an individual research project relevant to management practice;
• Demonstrate a critical approach to existing and published research;
• Demonstrate their understanding of what research is, how it is designed, carried out, and reported on;
• Acquire and try out data collection skills;
• Analyse and interpret data;
• Demonstrate their competence in writing a well-structured and elaborated research report.

It is recognized that undergraduate students may have a variety of strengths and preferences in their approach to accessing and evaluating research evidence. For this reason this course allows students to choose from various primary and/or secondary data collection methods. A highly critical approach to the topic is essential.

Learning outcomes

On successful completion of this course a student will be able to:

1. Understand the process of planning, researching and writing an original piece of work;
2. Manage a large, sustained task independently and to plan and control a project over an extended period and to meet deadliness;
3. Define and analyse a complex business problem, along with an ability to integrate academic knowledge and practical applications;
4. Critically assess theoretical concepts and formulate appropriate conceptual frameworks, synthesize and reflect upon a range of sources, learn from experience and apply theory;
5. Search for appropriate academic journals, and disseminate information effectively;
6. Make judgements about the quality and authenticity of data, to be sensitive to ethical issues related to research activities;
7. Recognize the importance of research ethics and design a research approach which complies with ethical principles;
8. Use appropriate research support software tools;
9. Collect data following research guidelines;
10. Develop high standards in interpreting research data accurately; present and discuss data appropriately;
11. Draw meaningful conclusions and, where appropriate make viable recommendations;
12. Format an academic manuscript effectively.

Indicative content

• How to find a research question
• How to conduct a literature Review
• Understand different research approaches (qualitative versus quantitative research)
• How to design questionnaire?
• How to design an interview protocol?
• What are ethical issues related to research?
• How to analyse your data?
• How to write a dissertation?

Teaching and learning activity

Students sign-up with a supervisor at the beginning of the academic year. In term 1, groups of students have weekly sessions facilitated by their supervisors, where students develop a research design for their individual projects. In term 2, when students start carrying out their research projects (collecting and processing data, and write up their dissertation), students have both one-to-one with their supervisors as well as group sessions, depending on the particular needs of students. In terms 1 and 2, weekly lectures are provided to support the student-supervisor relationship, offering introductions to methodology, methods, chapter structure, referencing. A number of tools and example-dissertations are available through Moodle to further support the student-supervisor relationship.


Draft Literature Review - 30% weighting, 40% pass mark, learning outcomes 1-6 and 12.
Outline Details - Write a 3,000-word literature review.

Dissertation - 70% weighting, 40% pass mark, learning outcomes 1 - 12.
Outline Details - Write a 10,000-word essay.

Research Ethics Form - Pass / Fail.
Outline Details - Complete the University Research Ethics Form for undergraduate research to get ethical approval for research from supervisor.

Pre and co requisites