Course Information Undergraduate prospectus

Small Business Development

Course summary

Course code: BUSI1151
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Ian Clarke

Specification

Aims

The course is designed to give students an understanding of current practical and academic and approaches to small business, enterprise and entrepreneurship. Students will be able to use and apply this knowledge through the development and presentation of a business idea and through the completion of a written business plan.

Learning outcomes

Learning Outcomes: on successful completion of this course a student will be able to:

1 Understand the context of small business development
2 Apply the mechanisms of business planning
3 Appreciate the challenges faced by small businesses and be able to access available support structures
4 Understand the routes to growth available to small businesses
5 Engage in debates on contemporary issues affecting small businesses
6 Use and apply knowledge of small businesses to future career development

Indicative content

Small businesses: Context + importance for the economy; Understanding Entrepreneurship; Opportunity search and identification; The start-up process and business planning; Innovation and small businesses; Financing small firms; Success and failure factors; Small firm growth options; Marketing and small businesses; Franchising + small business growth; E-commerce and small businesses; Small businesses teams; Contemporary issues and small businesses

Teaching and learning activity

There will be a weekly lecture and a weekly seminar for the course. A focus will also be made during lectures and seminars on the keys to writing a successful business plan, linking closely to one of the assignments for the course. During tutorials students will study case studies illustrating the topic area being covered that week. In addition, some tutorial sessions will be run as group workshop sessions where students will work in groups on preparation for the business plan assessment. Students will also participate in Dragons’ Den sessions at the end of term 1. Finally, guest speakers from existing small businesses will be invited to take part in question and answer sessions organised as a part of the course.

Assessment

Methods of SUMMATIVE Assessment: Group Business Plan
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 1,2,3
Grading Mode: %
Weighting: 30%
Pass Mark: 40%
Word Length: 3000
Outline Details: Group work to compile and submit a business plan.

Methods of SUMMATIVE Assessment: Individual Reflective Report
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 5,6
Grading Mode: %
Weighting: 40%
Pass Mark: 40%
Word Length: 1500
Outline Details: Reflection on Business Plan process, issues in entrepreneurship and presentation experience.

Methods of SUMMATIVE Assessment: Examination
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 1,4,5
Grading Mode: %
Weighting: 30%
Pass Mark: 40
Word Length: NA
Outline Details: Examination on course topics.

Nature of FORMATIVE assessment supporting student learning: Feedback to Dragons’ Den presentations; Action-planning on Dragons’ Den feedback during group workshops; Feedback to student questions during group workshops.