Course Information Undergraduate prospectus

Managing Strategy

Course summary

Course code: BUSI1324
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Vanina Torlo



The course will develop critical analytical skills relevant to strategic management and will reflect the plurality of perspectives and approaches to strategic management wherever it is possible and appropriate. Also, the course will introduce students to the cognitive processes and core analytical tools which underpin the management of strategy in organisations. The cognitive element is complemented by a business reality component in the form of a game simulation exercise. Alongside the teaching of tools and skills, students will be encouraged to develop a critical appreciation of the nature and limits of business strategy and an understanding of the organisational dynamics involved in strategy development.

Learning outcomes

Learning Outcomes: on successful completion of this course a student will be able to:

1 Apply analytical tools needed for the evaluation and comprehension of the extent to which firms achieve strategic success in comparison with their strategic objectives
2 Analyse, apply and evaluate the concepts and models of strategy appraisal and selection of strategic directions
3 Think critically and arguing cogently about strategy implementation
4 Put strategy into perspective relative to other areas of organisational activity and demonstrate their interconnectedness within the whole.
5 Critique strategy theories and frameworks with a view to developing deep understanding of the strengths and weaknesses of strategic management.
6 Develop an appreciation of strategic management and its contribution to the firm's performance and competitive advantage.

Indicative content

• The course cover the four main aspects of strategy:
• The Nature of Strategy and its role in the firm
• Strategic Positioning
• Strategy design
• Strategy execution

Teaching and learning activity

This course approaches learning through: 3-hour workshops; student class participation; interactive group experiences; and a systematic student centered process. While scheduled workshops provide a basis for the formal learning, students will also engage weekly with support materials and activities provided on-line by way of Moodle.


Method of assessment: Individual Reflective report
Outcomes assessed: 1,2,3
Grading Mode: %
Weighting % 50%
Pass Mark: 40
Word Length: 3,500
Outline Details: Write an individual report in the business game simulation.

Method of assessment: Strategic Appraisal
Outcomes assessed: 1,2,3,4,5,6
Grading Mode: %
Weighting % 50%
Pass Mark: 40
Word Length: 3,500
Outline Details: Full Strategic Appraisal of a real company.

Must all elements of summative assessment be passed to pass the course? Yes