Course Information Undergraduate prospectus

International Business Environment

Course summary

Course code: BUSI1332
Level: 4
Credits: 30
School: Business Faculty
Department: International Bus and Economics
Course Coordinator(s): Dorottya Sallai

Specification

Aims

The ethos of the course can be summarised as `managing in a complex world'. Accordingly, students will examine how external influences affect the decisions and operations of today's organisations. These include the role of culture, diversity and ethics; the effect of unpredictable political and economic conditions; and the impact on business of social factors, technological change and globalisation. The capacity of businesses - both individually and jointly - to influence their environment will also be discussed, while a further aim is to develop in students a set of skills that they can take forward into their second and third years. To give students a clear insight into the major external environmental factors governing international business management. To provide an understanding of various management functions in an international context at both a conceptual and a practical level. To give students a clear insight into the major external environmental factors governing international business management. To provide an understanding of various management functions in an international context at both a conceptual and a practical level.

Learning outcomes

On successful completion of this course a student will be able to:

Demonstrate an understanding of the concept of business
Demonstrate an understanding of the various aspects of a firm’s operating environment and their impact on firm performance
Work in teams
Analyse and critique given environmental situations (e.g., in the form of case studies)
Form and express opinions about a given topic in a classroom situation
Apply a range of theoretical business models to practical situations

Indicative content

The Business Organisation Classifications of business organizations. Private sector organisations (the sole trader; partnerships; private limited companies and public limited companies). Organisational structures. Organisational Objectives and Growth. Human Resources Management (HRM). The drivers of globalisation. Multi-national enterprises. The globalisation debate (advantages and drawbacks). Market Entry decisions (what market to enter, when to enter and scale of entry). The marketing mix. The Economic Environment. Free market economies – Anglo-Saxon model; social market model; Asian model. State controlled economies. Transitional economies. The Political Environment The Demographic and Social Environment. The Cultural Environment. The Ethical Environment and Corporate Social Responsibility. Impact of technology.

Teaching and learning activity

Lectures - Each lecture provides a comprehensive conceptual framework of the key areas of one aspect of the topic under investigation and takes the form of PowerPoint presentation, interactive tests and multimedia discussion. The last three lectures of the series are devoted to revision and preparation for the exam. Tutorials - Tutorials are devoted to the analysis of case studies and the exploration of related issues. Case studies and the related questions cover the practical application of some theory or premise covered in the proceeding week’s lecture. Students debate, discuss case studies as well as prepare presentations during the tutorials.

Assessment

Exam - 50% weighting, 40% pass mark.

Reflective Report - 50% weighting, 40% pass mark.
(30% report + 20% presentation)
Outline Details: Students present as part of formative assessment. The Reflective Report is a short summary in which students explain how the case study that they had presented is linked to theory/business context that we discuss at the lecture. 500 words.

Students are not required to pass all elements of assessment in order to pass the course.

Formative Assessment - In-class presentation. Students present in small groups of 4-5s, but are marked individually. The marking criteria for the presentation contains different elements of the presentation. Students receive points for the content and research, as well as the quality of the materials as a group, and receive individual points based on their work share, delivery of the presentation and their contribution in the question and answer section of the presentation.