Course Information Undergraduate prospectus

Business Planning and Development

Course summary

Course code: BUSI1549
Level: 4
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Chunjia Han

Specification

Pre and co requisites

None.

Aims

This course aims to introduce students to the basic management and leadership functions, quantitative, financial knowledge, and other skills that they will need in order to develop and/or manage a business. This course will present students with the current theoretical thinking in the field of business planning and development. It will also identify necessary tools for starting a new business and for fostering entrepreneurial behaviour within an existing business. Emphasis will be placed on the key aspects of business planning and development, including the attributes of entrepreneurs, identifying, evaluating, and exploiting opportunities, financing a business, and building a successful team. The aim of the course will also be to equip students with the ability to conduct primary research, create databases, and analyse the databases.

Learning outcomes

On successful completion of this course a student will be able to:
1 introduction to business planning and management
2 conducting quantitative feasibility studies
3 developing a business report based on the outcome of a simulation (i.e. accounting, marketing, and operations)
4 evaluating methods of financing new businesses
5 identifying legal forms of organization for a business





Indicative content

Business Planning;
Foundations in Quantitative Business Techniques Descriptive Statistics;
Introduction to Inferential Statistics;
Introduction to Accounting

Teaching and learning activity

Lectures and tutorials which are enabled by team-based learning approach are the main focus of the delivery. Activities include presentations, class discussions, on-line exercises and business simulation game.

Assessment

Method of assessment: Presentation
Weighting %: 30%
Outline Details: Every student needs to give group presentation on the given topics.

Method of assessment: Individual Report
Weighting %: 70%
Word Length: 2500
Outline Details: Students need to complete a Bank Letter and reflective essay based on Sim Venture tasks.