Course Information Undergraduate prospectus

E-Business

Course summary

Course code: BUSI1556
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Dorothy Nielsen

Specification

Aims

Organisations are increasingly harnessing the use of digital power to competitively increase their market share in the business environment. The progressive changes in this aspect of the business environment have been very fast paced. This course empowers future business managers with the relevant skills required to be competitive.

E-Business broadly covers the background of Digital Systems in organisations and operational aspects of Digital Management. Besides briefly introducing the historical aspects, the knowhow of the digital set ups and peripheral legal, social and ethical facets, this course prepares students to critically assess the impact and effective use of digital capabilities in organisations for competitive advantage. It also introduces those skills required in order to manage online environments and projects.

Learning outcomes

On successful completion of this course a student will be able to:

1. Understand the digital systems framework and their use in, and impact on, the organisations from the E-Business perspective.
2. Ability to consider the digital capabilities and apply usage for sustainability and sustainable competitive advantage as well as within the E-Business context.
3. Critically assess and address professional issues and compliance that must be managed in the E-Business.
4 Ability to synthesise, critically evaluate and present subject specific options and choices.
5. Develop a balanced view from practice through roles and reviews, using examples of real life business cases in analysis, critical assessments and constructive discussions.
6. Reflective and reasoned approach to the E-Business perspective in business management decisions.

Indicative content

The course covers the following broad topic areas:

• Introductions to the background of Digital Systems in organisations:
Organisations and the E-World;
• Organisation Strategy and E-Business (IS);
• Globalisation and Global IS;
• IS/IT Infrastructure;
• Telecommunications, Internet, New Technology;
• Business Intelligence;
• Various Digital Management Systems.
IS/IT Acquisition and Implementation;
• Systems Design and Life Cycle;
• Systems Plan and
Development; Standard Regulations,
• Ethical and Social Issues in IS;
• Security and Crime;
• Risks and Preventive Management.
E-Business practices: Online Auctions, Virtual Communities and Web Portals;
• CRM Organisations and CRM Software Demo;
• Guest Lectures;
• Marketing and Selling on the web;
• B2B Online Strategies;
• E-Business Legal, Ethical and Tax Issues;
• Web server (Hardware and Software) and E-Commerce Software; E-Commerce security;
• Payment Systems for E-Commerce;
• New Digital Approaches;
• Planning for E-Commerce.

Teaching and learning activity

Subject knowledge, transferable skills and personal effectiveness will be developed through a combination of:

Lectures, Participation in lab and online discussions, Online formative assessments,
Library and on-line searches, Guest lectures from practitioners, Group collaborative learning, Preparation for summative assessment, Analysis and synthesis of course and other materials (including real-life cases), Lecture slides, notes and videos will be made available on Moodle.


Students' lab work will be supplemented by self-managed learning facilitated by tutor guided formatively developed work/study and activities. Additionally, students will be expected to make their own notes during lectures and conduct self managed reading to enhance their knowledge.

Assessment

Online Group (3-4) - 30%
Using the given CRM software to simulate a set of "real-life" like transactions, reports and process flows.
LO 1-6.

Individual Report - 40%
3000 words.
Reflective report on the learning experience of the simulation activities which should include critical
evaluation of the knowledge of E-Business.
LO 1-6.

Time Constrained Assessment (an Individual Report) - 30%
2000 words.
A key topic with relevant details on problems or issues facing an organisation will be released at the
start of the Business working day (9AM) via the VLE, Moodle. The deadline will be midnight of the same
day the TCA is released.
LO 1-6.

Pass mark - 40%

Students are not required to pass all components in order to pass the course.