Course Information Undergraduate prospectus

Doing Business in Emerging Economies

Course summary

Course code: BUSI1575
Level: 5
Credits: 15
School: Business Faculty
Department: International Bus and Economics
Course Coordinator(s): Young-Chan Kim


Pre and co requisites



This course is designed to provide a general foundation and understanding of the business environment, opportunities, risks and managerial challenges of emerging economics. Students will engage with business scenario in emerging economics and be expected to demonstrate a practical knowledge of how business and managerial ideas and concepts translate into business decisions.

Learning outcomes

On successful completion of this course a student will be able to:
1 Understand structure and organisation of the emerging market countries’ political and administrative systems
2 Identify key trends of the emerging market countries’ economic and social development
3 Know and understand growing business segments and key industries in each of the countries
4 Analyse general peculiarities of marketplaces in the emerging market countries, including culture
5 Get practical exposure on running business operations and negotiations with counterparts in each of the countries

Indicative content

The course will cover three main modules:
Part 1: An Overview of Emerging Economics
- Globalisation and Emerging Economics
- Business System
- Political, Legal, Institutions and Cultural Frameworks
- Emerging Market Multinational Enterprises (MNEs)

Part 2: Analysis of Emerging Countries
Brazil, Russia, India, China, Indonesia, Turkey

Part 3: Operation and Management in Emerging Economics
- Risks and Managing Risks
- Human Resource Management and Human Capital
- Marketing in Emerging Countries
- Digital Business
- Regionalism and Production Network

Teaching and learning activity

This course will be delivered through a series of lectures (12 one-hour lectures) and small group tutorials (10 one-hour tutorials and 2 one-hour computer labs), which will include the use of simulation, case studies, role-plays and learner centred learning.

Course is designed following the Research-Based and Technology-Enhanced Learning strategy. Lectures will introduce topics, theoretical concepts and real world business issues. Lectures will allow students to compare different analytical tools and strategic approaches, and small group tutorials will allow students to develop possible business solutions. In tutorials, students will conduct a market entry research on a country using computer-based stimulation game. Within simulation, students will manage a global production company. Tutorials and stimulation will allow students to use material presented in lectures, investigate company problems, analyse financial data, make judgements on the evidence (finance, news items, PESTEL, etc), identify and make decision on market entry strategy and operation, and finally present their research result in poster format. The students will be able to connect theories with business practices and develop a deeper understanding of the subject matter.


Individual report - 60%
LO - 1-4
Numeric grading
Pass mark - 40%
2,000 words
Students will be asked to write an individual essay based on lecture topics.

Group poster presentation - 40%
LO - 5
Numeric grading
Pass mark - 40%
One A1-size poster
Students will carry out research and investigation on a country based on simulation exercise. Group presentation will be delivered in poster format.

Nature of FORMATIVE assessment supporting student learning:
Students will be formative assessed through in-class activity (student-lead discussion), group discussion (case studies) and group work (simulation, group poster preparation). Feedback from tutors and peers will support student learning.

Students must pass all components to pass the course.