Course Information Undergraduate prospectus

Business Creation Project

Course summary

Course code: BUSI1620
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Vanina Torlo

Specification

Aims

• To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
• To help students Identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team
• To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
• To provide participants with the opportunity to critically present their business idea in front of committee.

Learning outcomes

On successful completion of this course a student will be able to:

1 Identify, assess and develop informed understanding of the overall target markets

2 Assess industry attractiveness and the likelihood that the venture can achieve sustainable competitive advantage and craft a viable business model

3 Identify critical success factors that an entrepreneurial team must possess to pursue the opportunity and assess the proposed team’s ability to meet them.


Indicative content

On completing this course successfully students will be able to develop a customer-driven feasibility study for a proposed new venture, either a start-up or a new venture within an established firm. This feasibility study will (based on primary and secondary data to be collected prior to and during the programme) assess and shape the opportunity.

Teaching and learning activity

The learning experience for this course will be a conventional one. A programme of lectures and tutorials will be centred around case study material and supported by a main text book and on-line material. You will be introduced to the key concepts and models used in the various stages of strategic management while participating in a multi-cultural learning community to undertake case study analysis.

Assessment

Method of assessment: 1. Individual: Two-slide document
Outcomes assessed: 1
Grading Mode: %
Weighting %: 10%
Pass Mark: 40
Word Length: 2 slides
Outline Details: Two-slide document explaining the business idea.

Method of assessment: 2. Individual: Two-slide document
Outcomes assessed: 1,2
Grading Mode: %
Weighting %: 10%
Pass Mark: 40
Word Length: 2 slides
Outline Details: Two-slide document explaining the business value proposition + Research Plan.

Method of assessment: Portfolio: A. Individual Report:
Outcomes assessed: 1,2,3
Grading Mode: %
Weighting %: 60%
Pass Mark: 40
Word Length: 3,000
Outline Details: An in-depth report on the development of the business idea

Method of assessment: Portfolio: B. Final Presentation
Outcomes assessed: 1,2,3
Grading Mode: %
Weighting %: 20%
Pass Mark: 40

Must all elements of summative assessment be passed to pass the course? Yes