Course Information Undergraduate prospectus

Strategy for Managers

Course summary

Course code: BUSI1633
Level: 6
Credits: 15
School: Business Faculty
Department: Systems Management and Strategy
Course Coordinator(s): Mariya Eranova


Pre and co requisites



The course introduces the key concepts, tools and theories of strategy, identifies the role of strategy in organisational performance and discusses the main aspects of change management and strategy implementation. The aims of the course are:
1. To provide students with a deep understanding of strategy and its key components;
2. To develop students’ ability to analyse the influence of external and internal factors in strategy formulation and identify he methods of effective strategy implementation;
3. To enable students to identify and critically evaluate the main challenges in strategy implementation process and the ways to address them.

Learning outcomes

On successful completion of this course a student will be able to:

1 Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and practice, with a specific focus on change management;
2 Understand the issues and challenges in strategy formulation and implementation;
3 Identify and critically evaluate the key components of successful strategy;
4 Develop a profound understanding of the relationship between organisational activities contributing to strategy success and an ability to think strategically.
5 Define and evaluate the main challenges in strategy implementation and execution.

Indicative content

The meaning of strategy; Competitive advantage and organisational performance; The main factors influencing strategy formulation; Intended and realised strategy; External and internal environment; Developing strategic capabilities; Business and corporate strategies; International strategies; Strategy and organisational culture; Change management; The impact of national culture; Strategic decision making; Strategy implementation and execution.

Teaching and learning activity

Lectures; Tutorials; Readings and case studies; Group discussions on academic papers; Presentations; On-line resources; Assessment.


Method of assessment: Group Presentation
Outcomes assessed: 1-5
Grading Mode: %
Weighting % 20
Pass Mark: 40
Word Length (if applicable)
Outline Details: Students are required to demonstrate how they would develop and implement their strategy if they were a start-up.

Method of assessment: Individual Report
Outcomes assessed: 1-5
Grading Mode: %
Weighting % 80
Pass Mark: 40
Word Length 3500
Outline Details: The task for the second assignment includes the analysis of a given company. Specifically, students are required to identify the main direction for a strategic change of the company and evaluate the issues and challenges in implementation and execution of a new strategy.