Course Information Undergraduate prospectus

Understanding International Business 1

Course summary

Course code: BUSI1646
Level: 0
Credits: 15
School: Business Faculty
Department: International Bus and Economics
Course Coordinator(s): BUS TBA



The course aims to develop the distinctive competences required to operate a business in an international environment. The course explores the questions ‘What is international business?’ and ‘What are the contexts in which international business operate?’ It investigates the different contextual issues that impact international firms’ activities. Areas of study include business environment; globalisation; and the fundamentals of strategic management. Students will be expected to demonstrate a practical knowledge of how business ideas and concepts translate into business decisions.

Learning outcomes

On successful completion of this course a student will be able to:
1 Understand global and national contexts of business
2 Understand basic approach to strategies of international business
3 Understand what tools can be used for analysing business environment
4 Appreciate practical exposure on running international business operations
5 Develop a set of skills to formally analyse and assess international business operations

Indicative content

The course will cover three main modules:

Part A. The environment of international business
• The business enterprise
• The economic environment
• The cultural environment
• The political environment
• The legal environment
• Financial environment

Part B. Foundations of international business strategy
• The role of strategy
• Industry analysis
• Business and corporate strategy
• International strategy

Part C. Globalisation
• Trade and Investment

Teaching and learning activity

This course will be delivered through a series of lectures (12 one-hour lectures) and small group tutorials (12 one-hour tutorials), which will include the use of case studies, role-plays and learner centred learning.

Course is designed following the Problem-Based Learning strategy. Lectures will introduce topics, theoretical concepts and real world business issues. Lectures will allow students to compare different analytical tools and strategic approaches, and small group tutorials will allow students to develop possible business solutions. Tutorials will allow students to use material presented in lectures, investigate and analyse company problems and make judgements on the evidence (news articles, case study articles, data, etc) and finally present their findings in classes. The students will be able to connect theories with business practices and develop a deeper understanding of the subject matter.


Article review Outcomes - 10%
LO - 1-5
Numeric grading
Pass mark - 40%
PPT slides
Students will present and submit a review of an article of their choice related to the materials discussed in class.

Individual essay - 90%
LO - 1-5
Numeric grading.
Pass mark - 40%
1,500 words
Students will carry out research and investigation on a company or organisation. The course leader will help guide candidates to finding an appropriate business to research and the research shall describe the organisation applying one or more of the main analysis tools.

Students must pass all components to pass the course.

Nature of FORMATIVE assessment supporting student learning:
Students will be formative assessed through in-class activity (student-lead discussion) and group discussion (case studies). Feedback from tutors and peers will support student learning.