Course Information Undergraduate prospectus

Entrepreneurship and innovation in Events

Course summary

Course code: BUSI1642
Level: 4
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Paul Booth


Pre and co requisites



The aim of this course is to provide students with an appreciation of enterprise and entrepreneurial theory and practice regarding an event-related company's strategic direction and tactics, the role of innovation in events management, the event entrepreneur's personal leadership and business management skills, and business ethics issues. The course aims to address the risks associated with innovation and entrepreneurship in an events context and to discuss the growing area of social enterprise within the sector.

Learning outcomes

On successful completion of this course a student will be able to:

1 Critically examine entrepreneurial and innovation theory.

2 Evaluate a range of small events businesses, their respective target audiences and strategic business objectives.
3 Evaluate the roles of innovation and an entrepreneurial culture in the events industry.

Indicative content

• Discuss the nature of entrepreneurship, its benefits and disadvantages
• The link between creativity, innovation, strategy and entrepreneurship
• Ethical issues associated with entrepreneurship and innovation
• How the environment impacts entrepreneurial activity
• The importance of critical issues in new start-ups.
• The increasing role of social enterprise within the Events sector

Teaching and learning activity

Lectures. In class tutorial discussions. Formative presentations will be used to refine the propositions that will make use of on-line peer-to-peer discussions and feedback in real time. Independent research activities will be used to help to focus on the entrepreneurial mindset. Learning will also be supported by: tutorial group work, active questioning within lectures and tutorials, guest speakers, case studies, independent reading, independent research activities.


Individual Summary venture plan - 100% weighting, 40^ pass mark.
Outline Details - An abbreviated Venture plan to comprise of: Concept proposition, demonstration of innovation, establishing the market, marketing tactics, financial requirements and associated risks. 3000 words.