Course Information Undergraduate prospectus

Fundamentals of International Business Strategy

Course summary

Course code: BUSI1651
Level: 4
Credits: 15
School: Business Faculty
Department: International Bus and Economics
Course Coordinator(s): Francesca Pallotti



The aims of the course are to
- Introduce students to fundamentals theories in international business, which will help them throughout their undergraduate degree
- Equip students with a set of micro-economic analytical tools to analyse real cases
- Familiarise students with the interdependence of strategy and organization

Learning outcomes

On successful completion of this course a student will be able to:
1 Describe and present relevant theories in international business and organizational design
2 Develop an understanding of strategic choices based on microeconomic principles and techniques
3 Explore the impact of globalization on real-world strategy of international organizations

Indicative content

Module 1 – The economic foundations of strategy and organizational design
• Basic microeconomic principles
• Economics of scale and scope
• Agency and coordination
Module 2 – The internal organization of firms
• Organizational design principles
• Strategy and structure
• Leadership, Motivation and incentives in organizations
Module 3 – Market and competitive analysis
• Competitive analysis and dynamics
• Industry analysis
• Sources and sustainability of competitive advantage
Module 4 – The Multinational Corporation
• Organizing in a global world
• The strategy of multinational corporations

Teaching and learning activity

Lectures, introducing the main theories
Tutorials, where theories will be applied to real cases
Research activities, in preparation for assessment.
Self‐managed learning and self reflection, in preparation for in-class activities and assessment.
Peer‐review activities, when relevant, both online and offline to share knowledge and establish a community of learners.


Articles review - 50%
LO - 1, 2, 3
Pass mark - 40%
1,500 words
A review of one or more core article in International Business.

Case study - 50%
LO - 1, 2, 3
Pass mark - 40%
2,000 words.
The analysis of a case study using the theories introduced in the course.

Nature of FORMATIVE assessment supporting student learning:
Regular tasks discussed during tutorials, engagement in online forums and other activities in preparation to assessment