Course Information Undergraduate prospectus

Event Finance, Sponsorship and Partnership

Course summary

Course code: FINA1128
Level: 4
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Jessica Templeton / Pamela Zigomo


Pre and co requisites



The aim of this course is to provide students with an essential understanding of the important role of financial management within an event. This course will enable students to understand key terminology in event finance. Students will apply common methods of budgeting as part of a logically sequenced planning process, and utilise different forms of evaluation related to Return on Investment (ROI). This course also equips students with the knowledge to assess the benefits of alternative revenue sources including sponsorship.

Learning outcomes

On successful completion of this course a student will be able to:

1 Apply the principles of event financial planning and control to worked examples
2 Apply different forms of Return on Investment (ROI) in relation to event finance including sponsorship
3 Propose a written event sponsorship plan with rationale and arguments for its adoption by the sponsor

Indicative content

• Financial terminology
• Financial planning and control – budgeting; project cost breakdown structures
• Important elements and benefits of events sponsorship and management, including the sponsorship proposal
• Alternatives to sponsorship – alternative revenue sources (merchandise, grants, philanthropy; broadcasting content)
• Analysis of financial statements – Measuring Return on Investment (ROI)

Teaching and learning activity

The learning and teaching activities for this course have been designed to reflect the learning outcomes and promote active learning and discovery. Activities will include: - lectures (face-to-face and video) individual and group based tutorials; computer–mediated online quizzes; in-class problem-based activities, flipped learning sessions; case study analysis as well as self-study supported by structured learning materials.


Sponsorship Plan - 60% weighting, 40% pass mark, learning outcomes 2 & 3.
Outline Details - Students are required to write an individual report that outlines their sponsorship proposal to an organisation of their choice. 3000 words.

Online Quiz - 40% weighting, 40% pass mark, learning outcomes 1 & 2.
Outline Details - Online quiz on event finance. 500 words.