Course Information Undergraduate prospectus

Managing the Event Workforce

Course summary

Course code: INDU1149
Level: 5
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Jithendran Kokkranikal


Pre and co requisites



The aim of this course is to develop students’ knowledge of the key issues relating to managing the event human resource. Students will become familiar with key human resource management techniques, gain an understanding of the principles of managing a work force in the unique setting of event management and learn to analyse the role of the event workforce, including the variety and scope of the roles, and gain an understanding of the skills needed to work, manage and lead in the event industry. The aim of the course is for students to develop both an understanding of HRM within the business management aspect of the event industry and to recognise the needs of their own personal and professional development.

Learning outcomes

On successful completion of this course a student will be able to:

1 Identify the key functions of human resource management that help enhance an organisations effectiveness
2 Analyse key contemporary issues of managing an event workforce, including leadership and cultural diversity
3 Reflect upon the importance of recruitment, selection, training and development in an events business and upon their own abilities and development needs

Indicative content

• Introduction to human resource management in an event setting
• Recruitment, selection, training and development
• Leadership and followship and talent management
• Human resource planning, including volunteerism and motivation
• Aesthetic and emotional labour in the event industry

Teaching and learning activity

The course will employ a variety of teaching and learning methods such as lectures, tutorials, seminars, case study analysis, guest lectures, directed reading and independent reading and research. Structured self-study will be facilitated with help of Moodle. The overall teaching and learning strategy is designed to emphasise a student-centred approach to foster the active and reflective engagement of students in the learning process.


Essay - 100% weighting, pass mark 40%, learning outcomes 1 - 3.
Outline Details - Students will write an essay on a contemporary issue relating to the management of an event resource. The essay will be based on academic literature and will explore models and theories, and relate these to relevant case studies. 3000 words.

Skills Audit, Pass/Fail.
Students will carry out a skills audit which will enable them to recognise their strengths and weaknesses in relation to the management of an event workforce. The audit will help students to recognise skill gaps that need to be developed.