Course Information Undergraduate prospectus

Dissertation (MET)

Course summary

Course code: MARK1024
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Nicola Macleod



The purpose of the dissertation is to enable students to become independent learners by demonstrating capability in conducting a research project. The dissertation you produce may constitute research attempting to extend the state of knowledge within a specific topic area, a critical review of existing state of knowledge within the topic area or the application of existing theory to a new situation
• To develop the students’ ability to define and analyse a complex business problem
• To help students integrate academic knowledge and practical applications
• To give practice in the specification , collection, analysis and reporting of information
• To give the opportunity to structure and write up large amounts of materials
• To give experience of planning a project over an extended time period and meeting a deadline

Learning outcomes

On successful completion of this course a student will be able to:

Learning Outcome
1 Completed a dissertation of 10,000 words based on secondary and/or primary research
2 Define and analysed a complex business problem and integrate academic knowledge and practical applications
3 Critically assessed theoretical concepts, methodologies, sources of data and personal practice and use these to formulate an appropriate research design
4 Drawn conclusions from data gathered, presented in a meaningful way to lend insight into the discipline under investigation.

Indicative content

• Exploring the nature of research, theoretical paradigms and methodological approaches and techniques;
• Primary and secondary data collection;
• Conceptual frameworks, foundations of scholarship and reviewing academic literature; • Writing aims, objectives and hypothesis;
• Planning & Designing research;
• Sampling Techniques (Design and Procedures);
• Quantitative research techniques for academic purposes;
• Qualitative research techniques for academic purposes;
• Qualitative moderator guides;
• Questionnaire Design;
• Data analysis;
• Validity, reliability and objectivity in research design;
• Ethical considerations in research for academic purposes; • Writing an academic research proposal.

Teaching and learning activity

Learning and teaching takes place via a weekly dissertation lecture followed up by supervisor meetings. Each student is allocated a supervisor at the start of the term, typically matched by referring to the student’s ideas detailed in the research proposal that was handed in during the research methods class. Each supervisor is different, some prefer to see students in groups each week, others prefer to see students fortnightly and individually. You will discuss with your supervisor the methods that suit them best.


Dissertation - 100% weighting, 40% pass mark.
Outline Details - 10,000 word research dissertation.

Formative Assessment:
Draft literature review
Draft methodology