Course Information Undergraduate prospectus

Contemporary Issues in Marketing

Course summary

Course code: MARK1051
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Sandy De Mel



The purpose of this course is:

To support the development of marketing students into autonomous learners and independent thinkers.
To enable future managers to engage with leading-edge theory in a positive and open minded way.
To enable them to envisage the impact of current and future trends on the role and implementation of Marketing.
To encourage further research and enquiry into the 'edges' of discipline.

Learning outcomes

At the end of this course students will:
Understand a range of more complex contemporary issues relating to Marketing.
Appreciate the potential effects of an ethical stance in marketing.
be able to present persuasively debate verbally and in written format, and manage collaborative learning relationship with peers and academic staff.
Be able to assess the impact of new theory, technology and practice on the discipline of marketing.
Develop skills in the research, collection and evaluation of academic sources.
be able to interpret theory and information - including some that have origins in different fields and traditions of research and theory - and to develop original concepts and theory.

Indicative content

The subject content is summarise above (see 'Introduction and Rationale') and is approached in such a way as to encourage deep, reflective learning that acknowledges the contentious nature of much contemporary theory. As indicated above the content is focussed on current issues. The course will be structured around academic materials made available either as hard copy or online and introduced by tutors and by students themselves.

Teaching and learning activity

Learning Time (1 credit = 10 hours)
Contact Hours:
lectures 24 hours
seminars 24 hours
practical sessions
other 12 hours Online discussion
Private Study 120 hours
Assignments: course work and other forms of assessment:
coursework 120 hours
laboratory work -
examinations -
other -


Essay - 50%
5000 words.
An essay on an assigned topic.

Exam - 50%
An open book two hour exam on topics covered in the course.

Minimum pass mark - 40%