Course Information Undergraduate prospectus

Principles and Practice of Marketing

Course summary

Course code: MARK1107
Level: 4
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Ian Whitten

Specification

Pre and co requisites

None.

Aims

The Course aims to provide an exciting and rewarding journey into the principles of Marketing, which will form the cornerstone of your marketing knowledge throughout your degree:
1. To introduce students to the principles underlying the philosophy of marketing
2. To develop students awareness of the ethical and societal issues surrounding marketing
3. To develop students understanding of what is meant by being 'customer focused'
4. To provide students with the principles and practice underpinning modern marketing activities
5. To provide students with an insight into marketing in a multicultural society, whether it be regional, national, international or global

Learning outcomes

On successful completion of this course a student will be able to:
1 Start the process of developing an enquiring and critical approach to learning materials
2 Appreciate the importance of marketing to the full range of stakeholders
3 Identify the key issues that will need to be addressed in the development of marketing practice
4 Present information verbally and in written format persuasively
5 Assume responsibility for personal learning and the development of responses to specific problems
6 Understand the links between academic study and business application

Indicative content

1. Marketing defined and in context
2. Environmental forces, ethics and CSR
3. Strategy and stakeholders
4. Manipulating the marketing mix
5. Markets and people
6. Market research and target market analysis
7. Competition and marketing
8. Marketing implementation and application
9. Contemporary marketing heading into the twenties

Teaching and learning activity

The Course is structured with lectures and tutorials.

Tutorials follow lectures, thus giving students time to review notes and prepare for class discussions and presentations (formal and informal). The rationale and order of work for this is as follows:
Lectures
Lectures frame the topic and guide students to specific concepts and models requiring further reading. Each lecture will be one-hour long and designed to stimulate students’ own research and reading.

A pre-lecture reading list will be supplied.

Lecture slides will be made available on VLE, and a booklet containing all the lecture slides will be made available to students from the first week of teaching.

Tutorials
Tutorials are about applying what has been learnt to a set task, for example analysing Case Studies by relating theory to practice.

Tutorial sessions will last for approx 50mins and the content will vary each week
Tutorial activity details will be available on VLE, and a booklet containing details of all the tutorial activities will be made available to students from the first week of teaching.

Tutorials are designed to reinforce the lecture material. All students will be required to prepare in advance of the tutorial. Such preparation may be undertaken in groups.

Students will be required to undertake additional reading around the topic area to further their understanding of the topics and to stimulate discussion.


Assessment

Methods of SUMMATIVE Assessment: Assignment one
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 1, 2
Grading Mode Numeric
Weighting % 45%
Pass Mark 40%
Word Length 2,500
Outline Details: Individual assignment

Methods of SUMMATIVE Assessment: Assignment Two
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 5, 6
Grading Mode Numeric
Weighting % 35%
Pass Mark 40%
Word Length 1,000
Outline Details: Individual TCA

Methods of SUMMATIVE Assessment: Presentation
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 3,4
Grading Mode Numeric
Weighting % 20%
Pass Mark 40%
Word Length 10 mins
Outline Details:Presentation


Nature of FORMATIVE assessment supporting student learning: Although there are no formative assessments per se, there will be tutorials dedicated to explaining the assignments and to Q&A from the students. In addition, one-to-one meetings will be available on request. Students can present multiple times and the best grade for each term will count.