Course Information Undergraduate prospectus

Personal and Professional Development 2 (PPD2)

Course summary

Course code: MARK1165
Level: 5
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Robert Lewis


Pre and co requisites



Personal & Professional Development 2 builds on the skills acquired in PPD1. It is built around three core tenets, namely: “knowing yourself”; “job acquisition”; and “professionalism”. The course is posited on an awareness of the highly competitive nature of the graduate job market and of the need to provide students with the skills and attributes that they will need on graduation. The course has a practical emphasis, coupled with the development of students’ ability to understand them and to learn from their experience.
The aims of the course are as follows:
 to develop students' awareness of their skills, knowledge and personal qualities in preparation for seeking appropriate graduate employment;
 to prepare students for their responsibilities and rights within the workplace;
 to increase students' employability by developing their interpersonal and communication skills;
 to develop skills for life-long learning and a commitment to continuing professional development.

Learning outcomes

On successful completion of this course, Marketing & Marketing Communications students will be able to:
1 Understand the graduate job market in terms of structure and process;
2 Identify their own skill sets and motivations for employability;
3 Apply their skills, knowledge and attributes during learning activities in order to gain experience of the job search process and the employment setting.
4 Take ownership of their own career development on a lifelong basis.

Indicative content

The content of the course is contextualised in an employment environment relevant to students’ area of study, namely marketing and marketing communications.
 The graduate recruitment market
 Career-mapping
 Personal skills identification
 Placements and the job search process
 Presenting yourself
 Motivation
 Mind-set
 Self-efficacy
 Networking
 Business presentations
 Business etiquette
 Successful interviews
 Aptitude testing
 Assessment centres
 Giving and receiving feedback
 Reputation management and on-line image
 Self-reflection
 Career development
 Career management

Teaching and learning activity

The course is 15-credits, to be delivered over two semesters. It will consist of weekly tutorials, supplemented by a lecture at the start of each semester. Tutorials will combine tutor-led and student-centred activities. An important element of the course is reflective learning, which will be feature of both the tutorials and the course assessments. It will, where possible, be based on students’ own work experience. This in turn will enable students to develop their self-regulation and critiquing faculties. Students will also experience and be asked to reflect upon the processes of evaluation carried out through simulated workplace scenarios.


Portfolio 1 - 50% weighting, 40% pass mark, learning outcomes 1-4. Outline Details - Reflection on learning, experience and course/class activities. 1500 words.

Portfolio 2 - 50% weighting, 40% pass mark, learning outcomes 1-4. Outline Details - Reflection on learning, experience and course/class activities. 1500 words.

Formative Assignment - P/F. Outline Details - Two-minute elevator speech in front of class related to a job application.