Course Information Undergraduate prospectus

Social Psychology and Persuasion for Communications

Course summary

Course code: PSYC1105
Level: 5
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Course Coordinator(s): Kirsten Kohrs



• Provide students with a working knowledge of social psychology theories to critically analyse communications.
• Help students craft communications utilising principles from these theories.
• Provide opportunities for collaboration, self-directed investigation and appreciation of multiple perspectives.
• Encourage students to become reflective, critical learners by in-depth practice of the application of theory to practical examples.

Learning outcomes

1. Understand and apply social psychology and persuasion theories.
2. Critically evaluate communications using the range of theories.
3. Develop communications plans utilising principles from a range of appropriate theories.
4. Ability to critically analyse and to appreciate multiple perspectives on communications output.
5. Better conduct self-directed investigations.

Indicative content

Theories and concepts relating to: self, identity, attitudes, communication, influence, persuasion, groups, organisations, social cognition, e.g. how our expectations influence our perception of the social world and how our culture and social world influences those expectations.

Applications: exploring the meaning of opinion polls, the social and psychological sources of prejudice, media influence, leadership and motivation.

Teaching and learning activity

Interactive workshops and lectures, explanatory videos, seminars, guided learning activities, self-managed exercises and guided reading, learning-sets to work together on review activities, meetings with tutors, and written coursework with formative assessment throughout, using student generated and self-generated examples of good and bad practice.


Methods of SUMMATIVE Assessment: Assignment 1.
Outcome(s) assessed by summative assessment: 1.
Weighting: 10% Pass Mark: 40% Word Length: 750-1000
Outline Details: Individual participation in class – students post 5 reflections of 150-200 words on Moodle about their learning.
Nature of FORMATIVE assessment supporting student learning: Reflection and critical discussion in class.

Methods of SUMMATIVE Assessment Assignment 2.
Outcome(s) assessed by summative assessment: 1-5.
Weighting: 90% Pass Mark: 40% Word Length: 2,500.
Outline Details: Individual Essay
Nature of FORMATIVE assessment supporting student learning: Draft essay structure.

Students are not required to pass all components in order to pass the course.