Date of release: Friday, July 15, 2016

An aerial view of the Greenwich CampusThe opportunities that China presents for the European tourism industry is among the topics of a major international conference taking place at the University of Greenwich.

The 6th biennial conference of the International Tourism Studies Association (ITSA) will run from 17 to 19 August. It is the first time that the ITSA conference has been held in Europe, having previously been hosted in China, Malaysia, Indonesia and Australia.

Other subjects up for discussion include river, cruise and maritime tourism, heritage tourism in cities, and urban tourism.

"The themes were all chosen to sit well with our location here in Greenwich," says James Kennell, Principal Lecturer in Tourism Management with the university's Business School, who is chairing the conference.

"It is an honour for the university to stage such a prestigious event. We have a wonderful opportunity to hear from, and network with, tourism scholars and professionals from Asia, Australasia, North and South America and Europe. The setting at the Greenwich Campus is perfect – we will be welcoming them to a UNESCO World Heritage Site in Europe's most visited tourism city."

ITSA is an international academic association based in Beijing, with offices at Peking University and in Washington DC.

Last year, the university's Department of Marketing, Events & Tourism signed a memorandum of understanding with the Centre for Recreation and Tourism Research at Peking University. The conference in August is one of the first results from that collaboration.

More than 150 delegates are expected, with many coming from the Asia Pacific region and China.

For more on the ITSA conference:



To find out about studying at the University of Greenwich's Business School:

Story by Public Relations

Picture: An aerial view of the Greenwich Campus.